Making Music that Matters

Session Date Start Time End Time Attachments
Friday, May 29, 2015 8:45 am 10:00 am


The creation and presentation of great music is central to orchestras’ work. We are driven to share this music with others because we have experienced its transformative power. Yet to many Americans, our music seems irrelevant. Can the artistic choices we make—about what music to create and perform, when and where to play, and for and with whom—change their minds? Across the country, some orchestras are experimenting with using music to help communities address complex challenges by giving voice to the concerns of marginalized populations, expressing wonder at the beauty of the natural world, helping addicts recover from substance abuse, and more. This session will offer strategies for helping the communities we serve leverage the power of live orchestral music to address complex challenges.

Speaker: Jesse Rosen, President and CEO, League of American Orchestras

Panelists: Delta David Gier, Music Director, South Dakota Symphony Orchestra; Sherri Prentiss, Vice President of Marketing, Cincinnati Symphony and Pops Orchestra & May Festival;  Mark Williams, Director of Artistic Planning, The Cleveland Orchestra