|Session Date||Start Time||End Time||Attachments|
|Thursday, May 28, 2015||11:00 am||12:15 pm|
You may know the buying and donating patterns for your own audience. But do you know how they engage with the other arts organizations in your community? The extent to which you’re in competition with those organizations? The extent to which you could benefit by collaborating with them? Seventeen arts and cultural institutions in the Philadelphia area set out to find the answers to those very questions. The study they commissioned investigated the buying and donating behavior of nearly 1 million arts audience households over seven years, with interesting findings about community engagement and audience loyalty. Researchers profiled how loyal patrons were to each individual organization and tracked patterns of loyalty across the community.
In this session, you’ll:
Speakers: John McInerney, Vice President of Marketing & Communications, Greater Philadelphia Cultural Alliance; Jill Robinson, President & CEO, TRG Arts
TRG Arts is generously sponsoring Better Together: Lessons in Loyalty Collaboration, and Community from Philadelphia.