Telling Stories and Changing Perceptions

Session Date Start Time End Time Attachments
Thursday, June 5, 2014 11:15 am 12:30 pm

Our orchestras’ abilities to tell their stories effectively is key to helping the general public understand who we are, the impact we make, and how we are adapting to reflect the values of our community. It’s not just about the concerts any more, but about telling the bigger story.

Attendees will walk away with a comprehensive understanding of how the Seattle Symphony has worked strategically and methodically over the past three years to build a reputation for innovation, creative programming, and community engagement – and how this has impacted ticket sales, fundraising, and overall financial results.

Leslie Jackson Chihuly, board chair, Seattle Symphony; Rosalie Contreras, vice president of communications, Seattle Symphony; Simon Woods, executive director, Seattle Symphony