Taking Measure in the Age of Social Media (VIDEO)

Session Date Start Time End Time Attachments
Thursday, June 5, 2014 9:00 am 10:15 am

This session looks at real-world next generation strategies for using social media and community data to understand and adapt to what your communities want.

Most of the ways we have been measuring the impact of the arts are ineffective, but now we have a much more effective tool. You can look at social media as a way to spread the word and build community, but it is so much more than that. Its real power lies in its ability to constantly “research” how people interact around what we do and teach us how to react. The most sophisticated media and technology companies have developed tools to measure their impact and adapt to how their “audiences” interact. Getting the data isn’t so hard, but you have to be aware of how to use it.

Doug McLennan, editor, ArtsJournal.com