Digital Connect: New Opportunities for Orchestras

Session Date Start Time End Time
Friday, June 6, 2014 11:15 am 12:30 pm

This session will look at examples of new ways to think about story-telling and suggest opportunities for orchestras of every size.

“Big Advertising” understands that selling today is all about story-telling, and they’re good at it. Name brands are creating high-quality magazines and slick videos. New media ventures quickly attract millions of users by understanding and tweaking headline algorithms to understand how content goes viral. What is your orchestra’s strategy for content and story-telling? Should you stream or not stream? Hire a journalist, videographer, or tweeter? And what are you going to do with all that archival content you already have? The promise of the digital space is that we can reach more people, understand our audiences better, and engage with them more fully – we just need to be smart about what we’re doing with the limited resources we have.

Doug McLennan, editor,