Capturing and Conveying Impact: Using Multimedia Approaches in Program Evaluation and Communications

Session Date Start Time End Time Attachments
Wednesday, June 4, 2014 8:00 am 12:30 pm

Orchestras are making great strides in connecting to their communities, but public perception does not always reflect that progress.  It is time to tell your story of impact more effectively. Digital media (video, audio, photography, web and social media) can play a powerful role in helping orchestras understand, capture, and communicate stories of impact in their communities. In this seminar, we will look at the role of digital media in program evaluation, professional development, external communications, including content management.

Examples will be shared from a range of project sizes and budgets to demonstrate the ways in which this work can be accomplished, sometimes with minimal cost, limited technology resources and free online tools. Whether you are working with professionally- produced video to footage captured on a mobile phone, from scanned journal entries of student work to a simple slideshow with powerful visuals – this seminar will show you how to capture your impact in cost effective and doable ways.

Seminar participants will learn how to use digital media strategically to support program evaluation and to communicate effectively about the impact of their work. Resources shared in the seminar include a detailed planning template, reflection worksheets, information on digital platforms and production techniques, and a wide range of examples from other organizations.

Each participant is encouraged to select a piece from his or her organization’s digital materials, or select a specific upcoming project, to reflect on and/or develop throughout the seminar’s working sessions.

This seminar might appeal in particular to education and community engagement staff, public relations and marketing personnel, as well as executive directors.

Christopher Amos, director, educational media and technology, Weill Music Institute at Carnegie Hall; Sarah Johnson, director, Weill Music Institute at Carnegie Hall; Dennie Palmer Wolf, principal, WolfBrown