Jan/Feb 2004
In this issue

Cover story

Stalking the Culturally Aware Non-Attender

read online

by Rebecca Winzenried

Audience research has unearthed a musically inclined, but commitment-phobic, segment of the population. Who are these prospective ticket buyers, and what will bring them to the concert hall?

Features

Out on a Limb

read online

by Michael Tilson Thomas

The San Francisco Symphony's music director encourages performers and audiences alike to stretch the boundaries of tradition and revel in classical music's ability to shock, delight, and inspire.

Uncommon Denominators

print only

by Christina Uss, Joshua Kosman, John von Rhein, and Ken Smith In America's largest cities, four smaller orchestras have forged identities that address a community need while challenging the musical status quo.