Cincinnati Symphony Orchestra—Opus 25—Subscriber Recognition
Inspired by the success of alumni reunions, the Cincinnati Symphony Orchestra created a recognition program for subscribers of 25 years or more, with the expectation that the Opus program could more closely bind those who care greatly about the success of the institution. This long-term plan focused on several key campaigns with the overall goal of bringing the subscribers closer to the orchestra and its musicians, not just to the organization.
Other goals: to identify and reward long-term subscribers; to encourage other subscribers to aspire to Opus status; to find new ways to further engage all subscribers with the orchestra; to indicate to all patrons that the CSO cares about them; to identify potential major gift prospects; and to identify planned giving prospects. The Opus Recognition Program has fully demonstrated that individuals build a relationship with an orchestra, and that thanking these people is vital and pays off in many ways.
Kenneth Goode, development director