Saint Louis Symphony Orchestra — Encore!

Use a ticket stub to hear the same concert again for free

Where it came from:
The Saint Louis Symphony Orchestra unveiled its Encore! program during the 2007-08 season, inviting patrons back to hear a concert a second time, for free. “Performing live each weekend creates many moments of unpredictability; each time you hear a performance it’s slightly different,” says Music Director David Robertson. Remembering his budget-conscious days as a student, he wanted to facilitate an inexpensive return trip for people who love a particular concert. He adds, “It’s the experience of listening to live music that creates moments you want to hear again, but with live you can’t rewind.” 

How it works:
Anyone who retains the ticket stub after attending a concert can return to the box office for a new ticket to the same program at a remaining performance. The ticket must be acquired on the day of the performance, at least one hour prior to curtain. Because the SLSO performs three to four concerts a weekend, attendees who listen to a Thursday or Friday night performance have a higher possibility of utilizing the Encore! program. The box office determines which seats to use, and will make use of any seats throughout the hall except the most expensive category, the box seats. Saint Louis believes the program would not be possible without the ticket scanning system, which ensures that patrons do not abuse the program.

Results:
To date, Saint Louis has tracked 75 Encore tickets, which translates to three or four tickets acquired each weekend. More time will be spent during the summer months to determine whether the same individuals are repeatedly using the program, or if many patrons are trying the opportunity once. While it’s too early to determine the program’s future, the SLSO is excited to offer such a unique opportunity to its audience, and looks forward to increased usage. So far, the program has granted all ticket requests.


For additional info contact: Kristi Kovalak, VP of Marketing, at This email address is being protected from spambots. You need JavaScript enabled to view it.