Getting the Most Out of Social Networking

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Internet social networks are changing the nature of consumer behavior. In this session a group of new media experts will show how orchestras need to think and work differently to reach the 21st century public. What are the mindsets and activities orchestras can adopt to most effectively use social networks for building audiences and support?  With budgets and personnel squeezed to the max, where do you start? Where should these initiatives live in your organization and how can you measure their value?  ArtsJournal founder Doug McLennan; Bill Stensrud, chairman& CEO of cutting edge music site InstantEncore.com; and Michael Hoffman, President & CEO of strategic new media marketing firm See3 Communications, will guide you through the opportunities and options.

Panelists: Doug McLennan, founder of ArtsJournal.com; Bill Stensrud  Founder and owner, InstantEncore.com; Michael Hoffman, President & CEO, See3 Communications