Pops Programming - The Next Generation

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This seminar is designed for small to mid-size orchestras that offer pops and/or special programs as part of their season’s programming.  Pops and special programs allow orchestras to diversify their repertoire and concert offerings, increase profitability, and extend their audience beyond those who enjoy standard classical repertoire. As tastes change and new genres emerge, pops repertoire and artists, as well as presentation formats, evolve and change as well.  The seminar will examine how repertoire, artists and presentations have evolved over time, and aid participants in addressing the key questions – “what makes a successful pops program for my orchestra in 2009?” and “what kinds of programmatic adjustments are necessary in today’s economy?”  Aimed at artistic administrators, marketing and PR personnel, artist agents, and music publishers, this seminar will examine the future of pops and pops programming.  Topics will include: Where does pops programming fit in to the overall artistic profile of your orchestra?   Who is the pops audience today and how is that audience being renewed?  Orchestra-focused versus artist-focused programs - are we the headliner or the ‘back up band?’  What are the institution's attitudes toward pops subscribers, and what are the best strategies to cultivate them as long-term patrons and donors?

Seminar Director: Amanda Tozzi Williams, director, popular programming & special projects, Houston Symphony

Additional Faculty:  Shelly Fuerte, artistic administrator, Pittsburgh Symphony Orchestra; Jeff Tyzik, principal pops conductor at the Rochester Philharmonic Orchestra, Vancouver Symphony Orchestra and Oregon Symphony Orchestra; Amanda Tozzi Williams, director, popular programming & special projects, Houston Symphony

pdf Faculty Bios

pdf Draft Agenda

June 9
9:30am to 5:00pm

Orchestra Leadership Academy seminars are made possible by grants from The Andrew W. Mellon Foundation, Argosy Foundation, The Hearst Foundation, Inc., National Endowment for the Arts, The Lynde and Harry Bradley Foundation, Con Edison, and Target.