Destination Annual Fund - A Journey to Significant Annual Fund Growth
Immerse yourself in the strategies that make annual campaigns grow, and learn how to move your philanthropic initiatives forward – in prosperous as well as difficult times. This seminar will provide the information, practical skills, and resources useful to staff, board members, and volunteers who want their orchestras to raise more money, starting with personal solicitation of institutional and civic leaders, and moving through giving clubs, telemarketing, direct mail, institutional grants, sponsorships, special events, matching and challenge gifts. “Side trips” will visit campaign volunteer structures, weekly reporting, board job descriptions, subscription add-on gifts, donor benefits, on-line giving, and gift administration. This seminar will provide the information, practical skills, and resources useful to staff, volunteers and/or donors who want to improve the effectiveness of their annual fund efforts.
Faculty: Paul W. Hogle (bio), vice president for institutional advancement & learning, Atlanta Symphony Orchestra
8:00am to 12:30pm
Orchestra Leadership Academy seminars are made possible by grants from The Andrew W. Mellon Foundation, Argosy Foundation, The Hearst Foundation, Inc., National Endowment for the Arts, The Lynde and Harry Bradley Foundation, Con Edison, and Target.