My Conference: Education/Community Engagement

Constituency Liaisons: Jessica Balboni, Najean Lee
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Wednesday, June 16th

Meeting 1                   


Social Media: 10 Minutes a Day

Today there is a tremendous opportunity for engagement, connectivity, and a true democratization of access to classical music.  In this session we will discuss how adult and youth orchestras are using social media to effectively promote themselves and engage their constituents. 

Vince Ford, director of new media, New York Philharmonic

Session shared with Youth Orchestra Division

Meeting 2


Arts and Aging in America

America is aging.  In just one year, we will have as many people over the age of 65 as there are under the age of 20.  This session will explore the rich opportunities for orchestras to create new relationships with older adults, actively involving them in music-making.  Leading experts on this topic will share some of the bold new ideas emerging in the creative aging movement, as well as some specific suggestions for how orchestras can design effective programs for mature learners. 

Kenneth Cole, Associate Director, National Guild for Community Arts Education; Dr. Roy Ernst, Professor Emeritus, Eastman School of Music and Founder, New Horizons Music   

Thursday, June 17th

Meeting 3


Cultural Citizenship:  Opportunities & Challenges

Adult and youth orchestras are asked to fulfill their institutional missions in times of tremendous cultural change and complexity. Orchestras are challenged to build on a tradition of great music-making, and to serve as cultural citizens who contribute to the overall quality of life of our citizenry, support the arts education of our children, and redefine audience to include all segments of our communities.

Join colleagues in a direct and open exchange about your institution’s “current state” in terms of its civic role and engagement.  Questions to ponder include:  What does cultural citizenship look like in action within your community and how does it compare to how it may look in other communities?  How do you know when your orchestra is a “good” citizen?  With whom do you test these assumptions and perceptions?  What steps are you taking to deepen and improve the quality of engagement with your community?  How do you begin to seek input and exchange from those in your community not already engaged with your orchestra? 


Session shared with Youth Orchestra Division

Meeting 4


Roundtable Conversations

Connect with your colleagues around issues that are of interest and greatest concern to you.  What’s on your mind?  What would you like to share and/or learn from your colleagues in orchestras around the country?  This is your opportunity to “invent your own agenda”!  Possible topics include:  professional development for teaching artists, classroom teachers musicians, and conductors; civic engagement beyond our immediate orchestra environment; and more!

Presenters: TBD

Friday, June 18th

Meeting 5


Building Internal/External Advocacy

Building advocacy around your programs is a 24/7 job, especially given the economy and the challenge of doing more with less.  In this session, we will discuss strategies for building external advocacy as you mobilize the support of your partners to ensure the sustainability of your programs.  We will also examine how the severe economic recession is impacting the sustainability of both in-school music education and orchestra education programs.  The session will also offer strategies for building internal advocacy, garnering buy-in and support for your Education and Community Engagement programs by sharing the message of their importance within your organization!

Heather Noonan, Vice President for Advocacy, League of American Orchestras; additional presenters TBD