My Conference: Development, Groups 3-8
Constituency Liaison: Allison Ball
All Development Meetings are sponsored by Artsmarketing Services, Inc
Wednesday, June 16th
New Ideas, Best Practices
Ann Morrison, director of development, Fairfax Symphony Orchestra; Maylian Pak, development director, Eugene Symphony Orchestra
The Big Picture: Maximizing Your Orchestra’s Fundraising Capacity
- Discuss fundraising drivers
- What are the strategies that will enhance and maximize your fundraising potential?
- What people are critical in helping you maximize fundraising potential?
- How can you create a dialogue with board, staff, musicians, community about the importance of fundraising?
Jon Limbacher, vice president and chief operating officer, The Saint Paul Chamber Orchestra
Thursday, June 17th
Individual Donors: Creating Owners (donor benefits, stewardship, retention, engaging patrons)
- Why is it important to create lasting relationships with our donors?
- How can that benefit our future fundraising potential?
- What are some ways to make our donors more invested in the orchestra?
Judy Hellriegel, patron partnership chair, Atlanta Symphony Orchestra; Adair White, board member, Atlanta Symphony Orchestra
Effective Fundraising Strategies: Using Volunteers to Maximize Fundraising Potential
- What is the role of the Board in your organization’s fundraising structure?
- How can you actively engage your board in discussions about the importance of and process behind fundraising?
- Board committees? Are they effective for fundraising?
- Ways to maximize volunteer effectiveness in a small shop
Marsha S. Johnson, senior vice president, Southern Company; Karole Lloyd, vice chair & southeast area managing partner, Ernst & Young
Friday, June 18th
What Orchestras Can Learn from Harley HOGs: Strategic Ideas for Building Strong Communities in the Orchestra World
Building on the Friday morning Perspective session: Really Knowing your Customers and Not Just their Pocketbooks, this deeper dive into the world of authentic relationship building looks at one of the most successful communities of all time – Harley-Davidson’s Harley Owners Group (HOG) – to explore how orchestras could likewise create a deeper level of subscriber and donor “family.” Professor Fournier, a longtime consultant with Harley-Davidson, will discuss how Harley-Davidson built a community-centric organization and following, and will show how orchestras can build “pools,” “hubs,” and “webs” that bring new and long-time donors together to share common interests and goals, and build strong and sustainable communities among your orchestra’s most ardent advocates.
Speaker: Susan Fournier, associate professor of marketing, Boston University; David Snead, vice president, marketing, New York Philharmonic
Facilitator: Reimer Priester, director of development, Louisiana Philharmonic Orchestra
Session shared with Marketing Groups 1-8, Development Groups 1-2, and Executive Directors Groups 3-4