Marketing Managers, Groups 1-2

Scott Harrison, director of patron engagement and loyalty programs, Detroit Symphony Orchestra, invites you to join him at the League's 2011 Conference 

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Constituency Liaison: Russell Jones
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All Marketing Meetings are sponsored by Artsmarketing Services Inc.

Tuesday, June 7th 

1:45pm-3:15pm       

Crawl, Walk, Fly, Run: Using Social Media for Good

What are the principles for orchestras that want to use social media effectively to reach their program or communication objectives and engage with their audiences and community, and how can, and is it being used, to drive ticket sales and increased attendance?  If you are already using social media, how can you take your use to the next level?  How do you start to understand if it is making a difference and measure it?  In this interaction peer share session, author and social media expert, Beth Kanter will present principles and facilitate discussion with participants about the secrets to success.  She will also answer questions on tactics for listening, engaging, and building community with social media tools for orchestras.

Makala Johnson, associate, Mayo Clinic Center for Social Media; Beth Kanter, author of Beth's Blog, co-author of The Networked Nonprofit and CEO, Zoetica


Session shared with Youth Orchestra Executive Directors

Wednesday, June 8th

7:30am-8:30am             

Breakfast

Join us for breakfast and a sneak peek of the exciting new symphony show Cirque Musica. Blending the thrills of today’s greatest circus performers with stunning orchestral arrangements, Cirque Musica is a high quality performance sure to please patrons young and old.

Sponsored by Cirque Musica, The Cooking Group and The Agency Group.  

11:15am-12:45pm   

Churning Butter into Gold I

Inspired by the findings of the Audience Growth Initiative (Churn Study), marketing and development directors from nine orchestras undertook a follow-up Patron Growth Initiative with Prescott & Associates to tackle the more complex issue of building sustainable support, factoring in both attendance and donations — thus helping orchestras grow total lifetime value. Kate Prescott will present the findings and recommendations of the yearlong effort that included data mining (on a database of 545,000 concertgoers and donors), qualitative, and quantitative research.  Her presentation will be followed by remarks from participating marketing and development directors on strategies they are pursuing as a result of the Initiative.

Kevin Giglinto, vice president for marketing and sales, Chicago Symphony Orchestra; Judith Helf, director of individual giving, New York Philharmonic; Shana Mathur, vice president, marketing and communications, Los Angeles Philharmonic; Kate Prescott, president, Prescott & Associates

Facilitator: Jack McAuliffe, president, Engaged Audiences LLC


Shared session with Executive Directors, Groups 2, 3, 4, 5 and 6, and Marketing and Development Managers Groups 1 through 8

7:00pm-10:00pm

Marketing and Development Dinner
By invitation only

Sponsored by SD&A Teleservices, Inc.
 

Thursday, June 9th

9:30am-10:30am   

Churning Butter into Gold II

An in-depth analysis and conversation with Kate Prescott, president, Prescott & Associates based on the previous day’s presentation.

Session shared with Development Managers Groups 1 and 2

10:30am-11:30am   

Beyond Attendance: Towards a Fuller Understanding of Arts Participation

In Beyond Attendance, their recent research monograph for the NEA, Jennifer Novak-Leonard and Alan Brown investigate data from the NEA's Survey of Public Participation in the Arts (SPPA) to explore the relationships between three primary modes of arts participation:

- arts attendance
- personal creation and performance
- arts participation through electronic media

The monograph challenges the convention of using attendance rates to represent overall arts participation, and argues that a broader understanding of arts participation is needed to inform arts practice and policy.  For example, a quarter of U.S. adults reported arts participation through means exclusive of attendance. What does a multi-modal participation framework mean for orchestras? Alan Brown will discuss key findings from the research and engage participants in a discussion of the implications for orchestras.

Download Beyond Attendance (pdf) >>


Presenter and discussion facilitator: Alan Brown, principal, WolfBrown

11:30am-12:00pm   

Wins and Losses/ How Are We Doing?

A chance for any final issues to be shared.

12:00pm       

Adjourn

Name badges for this event generously provided by TALASKE l Sound Thinking