Executive Directors, Groups 7-8

Robert Rosoff, executive director, Glens Falls Symphony Orchestra, invites you to join him at the League's 2011 Conference


Constituency Liaison: Rebecca Vierhaus

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The League is extremely grateful to Arup for agreeing to be the inaugural sponsor of the Executive Director meeting track at Conference

Tuesday, June 7th 

Part 1

Building Marketing and Development Plans

Our goal for this year’s Constituent meetings is to provide participants with outstanding materials for both marketing and development plans and structures that can be applied directly to your orchestra’s current operations. Every orchestra needs a good plan. This session, continued tomorrow as well, will require some pre-conference prep on your part, participation in planning and discussions at Conference, with the satisfaction of leaving Conference with excellent materials in hand.

Part 2

Building Marketing and Development Plans – So How Do New Media Initiatives Fit in?

Every orchestra has a Facebook page – or should it?  Vince Ford, Director of New Media at the New York Philharmonic, will join us during this session to give a highly focused view on the best and most efficient sources in new media that will become a part of your orchestra’s marketing and development plans, and provide the greatest return for your orchestra.

Vince Ford, director of new media, New York Philharmonic

Wednesday, June 8th



Join us for breakfast and a sneak peek of the exciting new symphony show Cirque Musica. Blending the thrills of today’s greatest circus performers with stunning orchestral arrangements, Cirque Musica is a high quality performance sure to please patrons young and old.

Sponsored by Cirque Musica, The Cooking Group and The Agency Group.  


Building Marketing and Development Plans

Our work continues as we break into working groups that will focus on key initiatives that will provide the highest yielding results for all marketing and development work that you and your committees require. At the end of this session, you will leave with a full prepared marketing and development plan that can be put into place at your orchestra.

12:50pm – 1:50pm

Sponsored lunch with Eugene Carr, CEO Patron Technology
Minneapolis Grand Ballroom E  

Thursday, June 9th


Patron Growth Initiative for Smaller Budget Orchestras: Rethinking the Relationship Between Sales and Contributed Revenue

Inspired by the findings of the Audience Growth Initiative (Churn Study), marketing and development directors from nine orchestras undertook a follow-up Patron Growth Initiative (PGI) with Prescott & Associates to tackle the more complex issue of building sustainable support, factoring in both attendance and donations — thus helping orchestras grow total lifetime value. During this meeting Jack McAuliffe, president of Engaged Audiences LLC and facilitator of the PGI will summarize the findings and recommendations and suggest implications for smaller-budget orchestras, and then facilitate a discussion of possible changes in your approach to marketing and development.

Jack McAuliffe, president, Engaged Audiences

Shared session with Marketing and Development Managers Groups 6 through 8


Greeting from Raj Patel, principal and leader, Americas Region, at Arup Acoustics

The League is extremely grateful to Arup for agreeing to be the inaugural sponsor of the Executive Director meeting track at Conference.


Imagining a Bright Future

What might our orchestras look like in the future? How do we create true community value? As institutional leaders, what is required of us today to ensure our long-term sustainability and vibrancy? 

Bruce Coppock, former president, The Saint Paul Chamber Orchestra; arts consultant; Sarah Johnson, director, Weill Music Institute, Carnegie Hall

Session shared with Executive Directors, Groups 5 and 6

Name badges for this event generously provided by TALASKE l Sound Thinking