Development Managers, Groups 3-8
Constituency Liaison: Sean Baker
All Development Meetings are sponsored by Robert Swaney Consulting, Inc.
Tuesday, June 7th
After brief introductions, we will take a look at the topics & themes for the week. There will also be a brief discussion about trending topics on the Development listserv.
Patron Progression Model
A talk about how taking a holistic view of patrons can help avoid mixed messaging and foster deeper relationships with patrons as they move through the different stages of the Patron Progression Model, and why the Patron Progression Model is worth considering.
Jana Gordon, director of development, Kitchener-Waterloo Symphony; Doug Kinzey, president, Audience Strategies for the Arts, Inc.
Wednesday, June 8th
Easing Your Social Media Anxiety
Only two people “liked” your orchestra’s Facebook status, but how do you know if that’s good or bad? And does it even matter? We will look at ways to measure your online social engagement, compare it to others, and discuss ways to improve it. Like most small-budget orchestras, the League does not have a dedicated social networking staff person. So how do we prioritize our goals with limited time and resources, what are those goals, and how will we know when they are reached?
James Holt, membership and marketing associate, League of American Orchestras
Shared session with Marketing Managers, Groups 3-8
OPTIONAL SESSION - Churning Butter into Gold I
Inspired by the findings of the Audience Growth Initiative (Churn study), marketing and development directors from nine orchestras undertook a follow-up Patron Growth Initiative with Prescott & Associates to tackle the more complex issue of building sustainable support, factoring in both attendance and donations — thus helping orchestras grow total lifetime value. Kate Prescott will present the findings and recommendations of the yearlong effort that included data mining (on a database of 545,000 concertgoers and donors), qualitative, and quantitative research. Her presentation will be followed by remarks from participating marketing and development directors on strategies they are pursuing as a result of the Initiative.
Kevin Giglinto, vice president for marketing and sales, Chicago Symphony Orchestra; Judith Helf, director of individual giving, New York Philharmonic; Shana Mathur, vice president, marketing and communications, Los Angeles Philharmonic; Kate Prescott, president, Prescott & Associates
Facilitator: Jack McAuliffe, president, Engaged Audiences LLC
Shared session with Executive Directors, Groups 2, 3, 4, 5 and 6, Public Relations, and Marketing and Development Managers Groups 1 through 8
Thursday, June 9th
Note: Development 6-8 may choose between either of the following two options from 9:30am to 10:45am, while all group sizes are welcome at Involving Trustees and Other Volunteers in Development.
For Development 3-8:
Involving Trustees and Other Volunteers in Development
The way that Board members, other volunteers, and staff work together can make or break any organization. So, what are some best practices for ensuring good working relationships? In this session, Cate Moye will talk about involving board and volunteers in Development activities, recruiting and retaining good committee leadership, and how to manage “loose cannons” when they are donating their time, energy, and funds to your orchestra.
Cate Moye, past president, board of directors, Spokane Symphony; board member, League of American Orchestras
For Development 6-8 only:
Patron Growth Initiative for Smaller Budget Orchestras: Rethinking the Relationship Between Sales and Contributed Revenue
Inspired by the findings of the Audience Growth Initiative (Churn Study), marketing and development directors from nine orchestras undertook a follow-up Patron Growth Initiative (PGI) with Prescott & Associates to tackle the more complex issue of building sustainable support, factoring in both attendance and donations — thus helping orchestras grow total lifetime value. During this meeting Jack McAuliffe, president of Engaged Audiences LLC and facilitator of the PGI will summarize the findings and recommendations and suggest implications for smaller-budget orchestras, and then facilitate a discussion of possible changes in your approach to marketing and development.
Jack McAuliffe, president, Engaged Audiences LLC
Shared session with Executive Directors Groups 7 and 8, and Marketing Managers Groups 3 through 8
Development Best Practices Overview
How do you create the best fundraising program possible? It's not just about direct mail and telefunding -- and it's certainly not about the internet. It's about doing the right things in the right way at the right time and applying all the leverage possible to accelerate growth. It's about mission, messaging and managing. It's also about resources, repetition and results. Combing a highly-successful twenty-five-year track-record with innovative thinking to meet today's needs, join Bob Swaney as he provides a look at the ever-growing importance of fundraising in orchestras and how you can get better results. From planning and resourcing to executing, leadership and tracking, this overview will give you the renewed perspective that will help you develop more donors who give more and stay longer.
Bob Swaney, Founder, Robert Swaney Consulting, Inc.
Name badges for this event generously provided by TALASKE l Sound Thinking