Development Managers, Groups 1-2
Constituency Liaison: Robin Roy
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All Development Meetings are sponsored by Robert Swaney Consulting, Inc.
Tuesday, June 7th
1:45pm-3:15pm
Development Management in Economically Challenging Times
Authentic Leadership - retaining and motivating your team
- Doing more with less
- Overcoming the hurdles of shrinking budgets and pressure to raise more when
donors are giving less
Audrey P. Kintzi, ACFRE, executive vice president, National Multiple Sclerosis Society, Minnesota Chapter
Wednesday, June 8th
11:15am-12:45pm
Churning Butter into Gold I
Inspired by the findings of the Audience Growth Initiative (Churn study), marketing and development directors from nine orchestras undertook a follow-up Patron Growth Initiative with Prescott & Associates to tackle the more complex issue of building sustainable support, factoring in both attendance and donations — thus helping orchestras grow total lifetime value. Kate Prescott will present the findings and recommendations of the yearlong effort that included data mining (on a database of 545,000 concertgoers and donors), qualitative, and quantitative research. Her presentation will be followed by remarks from participating marketing and development directors on strategies they are pursuing as a result of the Initiative.
Kevin Giglinto, vice president for marketing and sales, Chicago
Symphony Orchestra; Judith Helf, director of individual giving, New York
Philharmonic; Shana Mathur, vice president, marketing and
communications, Los Angeles Philharmonic; Kate Prescott, president,
Prescott & Associates
Facilitator:
Jack McAuliffe, president, Engaged Audiences LLC
Shared session with Executive Directors, Groups 2, 3, 4, 5 and 6, Public Relations, and Marketing and Development Managers Groups 1 through 8.
7:00pm-10:00pm
Marketing and Development Dinner
By invitation only
Sponsored by SD&A Teleservices, Inc.
Thursday, June 9th
9:30am-10:30am
Churning Butter into Gold II
An in-depth analysis and conversation with Kate Prescott based on the previous day’s presentation.
Kate Prescott, president, Prescott & Associates
Session shared with Marketing Managers Groups 1 and 2
10:30am-12:00pm
Best Practices in Endowment Fundraising
Endowments represent both a safety net and a valuable source of income for the well-capitalized orchestra. Raising endowment support during challenging times
Willem Brans, vice president, Arts Consulting Group, Inc.; Lee Kappelman, vice president, Arts Consulting Group, Inc.; Rebekah Lambert, Senior Consultant, Arts Consulting Group, Inc
Name badges for this event generously provided by TALASKE l Sound Thinking