With consumers’ rapidly changing media habits, it is getting more challenging to reach people in a cost-effective manner. How do you get people to identify themselves as interested in you so that you can market directly to them? The San Francisco Symphony (SFS) sold 19,400 tickets for $768,000 in just two weeks. And better yet, 47% were brand new to the SFS! At the Innovations Expo, the Symphony explained how many then purchased full-price tickets and subscriptions the next season.
Contact:
Michele Prisk, director, marketing & sales
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