Marketing

The Art & Science of Ticket Pricing

Ding, ding, ding! In this corner we have the belief that dropping ticket prices grows audience participation and loyalty… in the other corner, a slow but steady diet of step-wise growth is the way to go with ticket pricing and donor contributions. Hear the two sides battle it out – what’s working, what’s not, and what are the lessons about the art & science of ticket pricing that you can apply to your orchestra.

Jon Limbacher, vice president and COO, The Saint Paul Chamber Orchestra; Jack McAuliffe, president, Engaged Audiences LLC


Taking Measure in the Age of Social Media

This session looks at real-world next generation strategies for using social media and community data to understand and adapt to what your communities want.

Most of the ways we have been measuring the impact of the arts are ineffective, but now we have a much more effective tool. You can look at social media as a way to spread the word and build community, but it is so much more than that. Its real power lies in its ability to constantly “research” how people interact around what we do and teach us how to react. The most sophisticated media and technology companies have developed tools to measure their impact and adapt to how their “audiences” interact. Getting the data isn’t so hard, but you have to be aware of how to use it.

Doug McLennan, editor, ArtsJournal.com