Marketing

The Art & Science of Ticket Pricing

Ding, ding, ding! In this corner we have the belief that dropping ticket prices grows audience participation and loyalty… in the other corner, a slow but steady diet of step-wise growth is the way to go with ticket pricing and donor contributions. Hear the two sides battle it out – what’s working, what’s not, and what are the lessons about the art & science of ticket pricing that you can apply to your orchestra.

Jon Limbacher, vice president and COO, The Saint Paul Chamber Orchestra; Jack McAuliffe, president, Engaged Audiences LLC