In this Issue


s-o_cover.jpgIn this Issue:

Imperiled Pernambuco
by Heidi Waleson
An endangered tree provides the raw material for our finest bows. Can we ensure its survival while also protecting the interests of professional string players?

Creators in Our Midst
by Chester Lane
Through Music Alive, orchestras large and small are tailoring composer residencies to their individual needs.


What's New?
by Jayson Greene
To raise their community profile, orchestras might do well to stop talking and start taking in what civic leaders have to say about how the arts can be part of their vision.

Thirty Years After
by David Snead
Subscribe Now! has been the orchestra marketing bible since 1977. We must look beyond it to address today’s realities and the changing habits of ticket buyers.


by Rebecca Winzenried

Signing on for Common Cause

by Heather Noonan
Take action for music education

by John Mauceri
At 50, West Side Story still rumbles


The Score
At the League
Executive Development
Advertiser Index
The League Annual Fund

About the Cover

A mature pernambuco tree, a source of rare wood and international intrigue.

Photos by Charles Espey

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