Hosted by The Philadelphia Orchestra: July 21-22, 2008. This
seminar will equip those new to orchestras, and those who aspire to
work for orchestras in the revenue generating areas, with the knowledge
and strategic skills necessary for success.
Faculty: Ed Cambron, vice president of marketing and public
relations; Anna Madonia, vice president of development and board
relations, The Philadelphia Orchestra; Susan Hoffman, executive director, Adrian Symphony Orchestra
Cost: $275 per person
Draft Agenda
Click here to register!
Like most non-profits, our field experiences significant turn-over in the revenue generating areas of our work—specifically in marketing and development. We welcome many people to our staffs who may bring experience from other disciplines, but who lack specific knowledge of (and perhaps even passion for) orchestras. The internal dynamics that drive decision-making and organizational culture can appear mysterious – even off-putting. What can we do ensure the success of those entering our world in the marketing and development areas?
This seminar is not Marketing or Development 101. It is a deep dive into what makes orchestras special. What are the specific opportunities and challenges that may face new marketing and development personnel (or those with those responsibilities in their portfolios)? And, what information and insights can we provide that can help to ensure success and improve retention?
This seminar will equip those new to orchestras, and those who aspire to work for orchestras in the revenue generating areas, with the knowledge and strategic skills necessary for success.
The Doubletree Hotel in Philadelphia no longer has rooms available for this seminar. If you are still in need of hotel reservations, please contact Jeanette Wong (
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or 646-822-4019).
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Tickets are available to registered participants for $25 (Represents a 50% discount)!
Philadelphia Orchestra Concert at the Mann Center for the Performing Arts
Monday, July 21, 200, 8:00pm
Thomas Wilkins, conductor
Kirill Gerstein, piano
Grieg: Lyric Suite, Op. 54, Nos. 1-4
Rachmaninoff: Rhapsody on a Theme of Paganini, Op. 43, for piano and orchestra
Beethoven: Symphony No. 7 in A major, Op. 92
Call or email: Cholehna Weaver at 215.893.1928 or
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