Knowledge, Research & Innovation
Learning and Leadership
On Building Arts Audiences
Interested in New Methods of Audience Engagement?
A distinguished panel tackles this question and more during a special discussion!
Kurt Andersen, host of Studio 360, leads the conversation with:
- Robert Battle, artistic director, Alvin Ailey American Dance Theater
- Jane Chu, chairman, National Endowment for the Arts
- James Houghton, founding artistic director, Signature Theatre Company
- Kelly Tweeddale, executive director, Seattle Opera
The panel focuses on the importance of arts organizations trying new approaches to engaging audiences and the imperative to learn from one another in the process. The event also included an announcement from Wallace Foundation President Will Miller about a new $40 million initiative in the arts. Learn more here.
SMART: Strategy and Money Alignment Readiness Tool
You have the vision. You have the plan. Can you afford it?
The answer is right there on your balance sheet – and SMART (Strategy and Money Alignment Readiness Tool) will help you see it clearly.
The League’s new self-guided version of SMART can help you and your orchestra easily understand your current financial health and align your mission with the money you have. The end result - supported by easily generated charts and reports - can help drive those candid, sometimes difficult conversations with the people who matter most to your orchestra.
Ready to get SMART? SMART and the accompanying handbook are available free to League members - just register here.
We recommend that before you get started, you watch the free 30-minute webinar, Making SMART Choices. Allison Crump of TDC gives an easy to follow demonstration of SMART that takes all the guesswork out of getting started.
The Strategy and Money Alignment Readiness Tool and webinar are made possible by a generous grant from Fidelity Foundation.
Upbeat, Spring 2014
In this issue:
Dear Youth Orchestra Colleagues,
I hope the New Year of 2014 and the Year of the Horse finds your organizations humming along with renewed vigor and purpose. Thank you for everything that you do to offer educational and artistic experiences for young people in your community.
There was excellent discussion and spirited participation at the YOD sessions at Mid-Winter conference in NYC in January, and I look forward to that energy and enthusiasm carrying over into the sessions in Seattle. It’s not too early to think about a trip to Seattle in June - please mark your calendars and plan to join your colleagues, get the latest information from the field and celebrate the great work of youth orchestras and the League. I hope to see you in Seattle!
Bay Youth Orchestras of Virginia
Florida Symphony Youth Orchestra
News and Resources
Capital campaigns are an important part of the fundraising cycle for any orchestra, large or small. While many of the tried and true principles of effective campaign fundraising remain the same, changing demographics and global and industry trends have required that orchestras innovate and strategies evolve. This webinar will provide an overview of recent trends in philanthropy and capital campaign fundraising, with an emphasis on symphonies and orchestras, while also sharing the essential fundamentals and tools needed to plan a comprehensive campaign. Participants will hear best practices for creating a realistic timetable, drafting a compelling case for support, and recruiting the right volunteer leadership, as well as develop a solid understanding of how it all fits together to form a winning plan.
Presented by Bridget Keane, Corporate Vice President, CCS and Preston Walton, Assistant Vice President, CCS. This on-demand webinar is free for League members. Register now!
View the PowerPoint presentation for this webinar.
Moves Management® isn't just about portfolios, coding and moves. It is a comprehensive approach for your development operation that will bring major gift prospects closer to your orchestra through a series of strategic steps. Adopting a Moves Management® system that incorporates creative cultivation opportunities and strategies to generate a high-level of activity is the key to establishing a healthy major donor pipeline. In this webinar, learn best practices for incorporating an effective Moves Management system, as well as innovations in donor strategies that will help build your pipeline and secure more major gifts for your organization.
Presented by Eric Javier, corporate vice president & managing director, CCS and Steven Talbot, executive director, CCS. This on-demand webinar is free for League members. Register now!
View the PowerPoint presentation for this webinar.
Workgroup on Diversity & Inclusion
This workgroup is designed for staff, board members, and musicians interested in promoting diversity and inclusion at their orchestras.
Meeting via phone, the group will work to create a “safe place” for discussing diversity strategies and best practices within varied contexts specific to orchestras.
Participants will be encouraged to use the workgroup conversation to jump-start their personal efforts to move diversity and inclusion work forward within their organization.
Moderated by Jim Hirsch, executive director, Chicago Sinfonietta
Dates & Times: All sessions are from 4:00 to 5:00pm EST
- Tuesday, December 17
- Tuesday, January 21
- Tuesday, February 18
- Tuesday, March 18
- Tuesday, April 15
- Tuesday, May 13
- Tuesday, June 17
For research and data on Audience Engagement, visit the Knowledge, Research and Innovation section.
Building Arts Audiences
Arts organizations are experimenting with new approaches to engaging audiences. For 15 years, The Wallace Foundation has supported audience-building efforts by arts organizations and commissioned research to understand what works, what doesn’t, and why. Learn more!
Audience Participation Webinar
Two recent national studies, the National Endowment for the Arts 2008 Survey of Public Participation in the Arts, and the League’s Audience Demographic Research Review, offer statistically reliable national demographic information about audience participation. The findings raise both serious concerns and new opportunities for orchestras. They merit close attention from all who are concerned about the future of orchestras in America.
National Endowment for the Arts 2008 Survey of Public Participation in the Arts
Sunil Iyengar (bio), director, NEA Research & Analysis
The League’s Audience Demographic Research Review
Atul Kanagat (bio)
The League’s Audience Demographic Research Review was made possible in part by a generous grant from The Andrew W. Mellon Foundation.
How can we have inventive, challenging programs that build audience interest and investment in local markets? Spring For Music (S4M,) the closest thing America has had to a national orchestra festival, presented 25 concerts, by 23 orchestras in annual week-long festivals in Carnegie Hall from 2011 – 2014. S4M became a how-to laboratory for building community to support artistically adventurous work. So what was learned from this experiment?
- how unusual programming affects critical reception and audience interest
- the kind of audience you get when you price every seat in the house at $25
- how some orchestras successfully built their Carnegie Hall appearances as a season-long vehicle to build community and support at home
Sponsored by Akustiks.
Daniel J. Hart, executive director, Buffalo Philharmonic Orchestra; Kathleen Carroll, president and CEO, Toledo Symphony; Thomas W. Morris, artistic director, Ojai Music Festival; James R. Oestreich, former classical music editor, and currently writing for the New York Times; Jesse Rosen, president and CEO, League of American Orchestras
The Art & Science of Ticket Pricing
Ding, ding, ding! In this corner we have the belief that dropping ticket prices grows audience participation and loyalty… in the other corner, a slow but steady diet of step-wise growth is the way to go with ticket pricing and donor contributions. Hear the two sides battle it out – what’s working, what’s not, and what are the lessons about the art & science of ticket pricing that you can apply to your orchestra.
Jon Limbacher, vice president and COO, The Saint Paul Chamber Orchestra; Jack McAuliffe, president, Engaged Audiences LLC
This session looks at real-world next generation strategies for using social media and community data to understand and adapt to what your communities want.
Most of the ways we have been measuring the impact of the arts are ineffective, but now we have a much more effective tool. You can look at social media as a way to spread the word and build community, but it is so much more than that. Its real power lies in its ability to constantly “research” how people interact around what we do and teach us how to react. The most sophisticated media and technology companies have developed tools to measure their impact and adapt to how their “audiences” interact. Getting the data isn’t so hard, but you have to be aware of how to use it.
Emerging Leaders Program
Nominations for the Emerging Leaders Program are now closed. The following information is provided for reference only.
The League is seeking up to seven young leaders with imagination, ambition, and discipline who are ready to be inspired and challenged. The Emerging Leaders Program is a two-year program for those who want to be a driving force in the future of America’s orchestras.
The Emerging Leaders Program will take a natural born leader and help them reach their potential through formal leadership and organizational development curriculum and mentoring, while they design a project that benefits his or her orchestra.
Nomination deadline: November 1, 2013
The Ideal Candidate
- Must be 35 years of age or under
- Must have the potential to be a leader for orchestras and for making an even greater contribution to the organization they currently serve
- Must have a passion for orchestras
- Must be able to leap tall buildings in a single bound (or it seems like they do)
The Emerging Leaders Program is not focused on your current job title – it focuses on what you want your future to be.
What’s Needed to Apply
Potential candidates must be nominated by their executive director* or board chair. This program is open to all full-time staff and musicians of League member orchestras. Please read the Emerging Leaders Program Guidelines before proceeding further.
Please note that the essay portion of the application should be 1,000 words or less, total.
Nominees invited to apply will be notified by mid-November. You can also see a full timeline of the program.
*Please note: If the candidate is an executive director, he or she must be nominated by their board chair
The Emerging Leaders Program is made possible by generous grants from American Express Foundation, The Andrew W. Mellon Foundation, and the National Endowment for the Arts.
Webinars offer the chance to engage in interactive, online learning that utilizes phone conference and internet technology. Led by field professionals, each webinar will focus on one topic that will assist you in your work with your orchestra.
Webinars are made possible by grants from The Andrew W. Mellon Foundation, The Hearst Foundation, Inc., and the Argosy Foundation.
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Learning and Leadership
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