Knowledge, Research & Innovation
Learning and Leadership
2016-17 Emerging Leaders Program Applicant Orientation
Friday, June 10, 8:00am – 8:45am
Baltimore Marriott Waterfront
Interested in applying for the League’s 2016-17 Emerging Leaders Program? Join us for coffee and conversation with lead faculty member John McCann and recent graduates Caleb Bailey, executive director, Eastern Connecticut Symphony Orchestra and Rebecca Zabinski, manager, artistic administration, Houston Symphony. We’ll cover the program’s elements, share how it can help you advance, and provide tips for composing a compelling application.
Speaker: John McCann, president, Partners in Performance, and lead faculty member and facilitator, Emerging Leaders Program
The Emerging Leaders Program is made possible by generous grants from American Express Foundation, The Andrew W. Mellon Foundation, The Hearst Foundation, Inc., and the National Endowment for the Arts.
2015-16 Emerging Leaders Participants
Individual Giving Manager,
Director of Civic Orchestra and Training Programs, Chicago Symphony Orchestra when she participated
Artistic Associate, Houston Symphony when she participated
On Building Arts Audiences
Interested in New Methods of Audience Engagement?
A distinguished panel tackles this question and more during a special discussion!
Kurt Andersen, host of Studio 360, leads the conversation with:
- Robert Battle, artistic director, Alvin Ailey American Dance Theater
- Jane Chu, chairman, National Endowment for the Arts
- James Houghton, founding artistic director, Signature Theatre Company
- Kelly Tweeddale, executive director, Seattle Opera
The panel focuses on the importance of arts organizations trying new approaches to engaging audiences and the imperative to learn from one another in the process. The event also included an announcement from Wallace Foundation President Will Miller about a new $40 million initiative in the arts. Learn more here.
SMART: Strategy and Money Alignment Readiness Tool
You have the vision. You have the plan. Can you afford it?
The answer is right there on your balance sheet – and SMART (Strategy and Money Alignment Readiness Tool) will help you see it clearly.
The League’s new self-guided version of SMART can help you and your orchestra easily understand your current financial health and align your mission with the money you have. The end result - supported by easily generated charts and reports - can help drive those candid, sometimes difficult conversations with the people who matter most to your orchestra.
Ready to get SMART? SMART and the accompanying handbook are available free to League members - just register here.
We recommend that before you get started, you watch the free 30-minute webinar, Making SMART Choices. Allison Crump of TDC gives an easy to follow demonstration of SMART that takes all the guesswork out of getting started.
The Strategy and Money Alignment Readiness Tool and webinar are made possible by a generous grant from Fidelity Foundation.
Upbeat, Spring 2014
In this issue:
Dear Youth Orchestra Colleagues,
I hope the New Year of 2014 and the Year of the Horse finds your organizations humming along with renewed vigor and purpose. Thank you for everything that you do to offer educational and artistic experiences for young people in your community.
There was excellent discussion and spirited participation at the YOD sessions at Mid-Winter conference in NYC in January, and I look forward to that energy and enthusiasm carrying over into the sessions in Seattle. It’s not too early to think about a trip to Seattle in June - please mark your calendars and plan to join your colleagues, get the latest information from the field and celebrate the great work of youth orchestras and the League. I hope to see you in Seattle!
Bay Youth Orchestras of Virginia
Florida Symphony Youth Orchestra
News and Resources
Workgroup on Diversity & Inclusion
This workgroup is designed for staff, board members, and musicians interested in promoting diversity and inclusion at their orchestras.
Meeting via phone, the group will work to create a “safe place” for discussing diversity strategies and best practices within varied contexts specific to orchestras.
Participants will be encouraged to use the workgroup conversation to jump-start their personal efforts to move diversity and inclusion work forward within their organization.
Moderated by Jim Hirsch, executive director, Chicago Sinfonietta
For research and data on Audience Engagement, visit the Knowledge, Research and Innovation section.
"Taking Out the Guesswork: Using Research to Build Arts Audiences" Webinar
Cultivating new audiences and strengthening bonds with current attendees is a top priority for most arts organizations. Audience research can advance those goals by helping you understand barriers preventing potential audiences from attending; discover potential points of engagement; develop more effective promotional materials;and assess progress toward audience-building goals. Even so, many orchestras shy away from research, often citing lack of money, time, or skills to carry it out. Drawing from a guide published by The Wallace Foundation, this webinar with marketing and research expert Bob Harlow demonstrated how research is helping organizations build audiences, with guidance on how to carry it out effectively, even on a small budget.
Presenter: Bob Harlow, Bob Harlow Research & Consulting, LLC
"Reimagining the Orchestra Subscription Model" Webinar
A webinar by Reimagining the Orchestra Subscription Model author Namita Desai is now available to view. The study by Oliver Wyman, commissioned by the League of American Orchestras, is the first of its kind for American orchestras Using the largest-ever orchestra sales dataset, it draws on ten years of data from four million customers across 45 orchestras of varying sizes, as well as a profile and preferences survey of 4,000 people who attended an orchestra concert in the last five years and a dynamic market simulation that tested the willingness-to-pay of 1,000 people making 10,000 purchasing decisions. The result is a compelling set of recommendations; in essence, the building blocks for future audience and donor development strategies.
Road to Results Webinar
Looking to engage and grow your audiences? Recent research from the Wallace Foundation reveals nine actions that deliver successful results for arts organizations. Arts-marketing researcher Bob Harlow hosts a free webinar for League members that unpacks best practices and case studies for growing new audiences. Harlow builds on The Road to Results: Effective Practices for Building Audiences, the popular session he presented at the League's 2015 Conference in Cleveland. He explores case studies of cultural organizations that are attracting growing numbers of young adults and other demographic groups that have proven challenging to attract—with a special focus on how arts organizations can build relevance with new audiences.
View for free! Register here to view the webinar.
Audience Participation Webinar
Two recent national studies, the National Endowment for the Arts 2008 Survey of Public Participation in the Arts, and the League’s Audience Demographic Research Review, offer statistically reliable national demographic information about audience participation. The findings raise both serious concerns and new opportunities for orchestras. They merit close attention from all who are concerned about the future of orchestras in America.
National Endowment for the Arts 2008 Survey of Public Participation in the Arts
Sunil Iyengar (bio), director, NEA Research & Analysis
The League’s Audience Demographic Research Review
Atul Kanagat (bio)
The League’s Audience Demographic Research Review was made possible in part by a generous grant from The Andrew W. Mellon Foundation.
Orchestra Lab: The Spring for Music Experiment
How can we have inventive, challenging programs that build audience interest and investment in local markets? Spring For Music (S4M,) the closest thing America has had to a national orchestra festival, presented 25 concerts, by 23 orchestras in annual week-long festivals in Carnegie Hall from 2011 – 2014. S4M became a how-to laboratory for building community to support artistically adventurous work. So what was learned from this experiment?
- how unusual programming affects critical reception and audience interest
- the kind of audience you get when you price every seat in the house at $25
- how some orchestras successfully built their Carnegie Hall appearances as a season-long vehicle to build community and support at home
Sponsored by Akustiks.
Daniel J. Hart, executive director, Buffalo Philharmonic Orchestra; Kathleen Carroll, president and CEO, Toledo Symphony; Thomas W. Morris, artistic director, Ojai Music Festival; James R. Oestreich, former classical music editor, and currently writing for the New York Times; Jesse Rosen, president and CEO, League of American Orchestras
The Art & Science of Ticket Pricing
Ding, ding, ding! In this corner we have the belief that dropping ticket prices grows audience participation and loyalty… in the other corner, a slow but steady diet of step-wise growth is the way to go with ticket pricing and donor contributions. Hear the two sides battle it out – what’s working, what’s not, and what are the lessons about the art & science of ticket pricing that you can apply to your orchestra.
Jon Limbacher, vice president and COO, The Saint Paul Chamber Orchestra; Jack McAuliffe, president, Engaged Audiences LLC
This session looks at real-world next generation strategies for using social media and community data to understand and adapt to what your communities want.
Most of the ways we have been measuring the impact of the arts are ineffective, but now we have a much more effective tool. You can look at social media as a way to spread the word and build community, but it is so much more than that. Its real power lies in its ability to constantly “research” how people interact around what we do and teach us how to react. The most sophisticated media and technology companies have developed tools to measure their impact and adapt to how their “audiences” interact. Getting the data isn’t so hard, but you have to be aware of how to use it.
Webinars offer the chance to engage in interactive, online learning that utilizes phone conference and internet technology. Led by field professionals, each webinar will focus on one topic that will assist you in your work with your orchestra.
Webinars are made possible by grants from The Andrew W. Mellon Foundation, The Hearst Foundation, Inc., and the Argosy Foundation.
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Learning and Leadership
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