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Stay connected via e-mail discussion groups, courtesy of the League of American Orchestras. The groups serve as a platform to pose questions, seek advice, and broadcast information to a select group of people.
This paper will show you how and why to make the case for your orchestra as an economic benefactor to your community. The paper examines methods for quantifying your economic impact, and it provides a how-to for orchestra staff and others. Armed with improved data, you can make a stronger case not only to local, state, and federal government, but also to corporate and other private funders and potential partners in your programs. By Christopher Cooper and John Sparks.
Download Show Them the Money!: Calculating the Economic Impact of America's Orchestras 96.06 Kb
This paper discusses the need for market research and explains the various surveys that can be performed by individual orchestras. The paper reviews some of the advantages of conducting market research and provides a methodology you can use to find out more about the market for your orchestra. A generic sample audience survey is included. By Jack McAuliffe, Vice President for Marketing, League of American Orchestras.
James M. Rosser, president of California State University, sets the tone for a better understanding of the role of the orchestra in reaching out to contemporary urban communities. Includes responses by John Gidwitz, executive director of the Baltimore Symphony Orchestra, James F. Mann, general manager of the Saint Louis Symphony Orchestra, and Mark C. Volpe, executive director of the Detroit Symphony Orchestra.
Thomas V. Chema, executive director of Gateway Economic Development Corporation, identifies the impact an orchestra makes on its community. Includes responses by Nicky B. Carpenter, chairman of The Minnesota Orchestra, and Bud Lindstrand, chairman of the Oregon Symphony.
(Orchestra Leadership Academy Seminar)
We all know that the environment for orchestras is rapidly changing. And no area needs to change more rapidly than that of marketing, as we seek to identify and nurture new audiences while growing our relationships with those already engaged. Internal alignment is a necessity, to make certain that our marketing strategies are true reflections of the product we offer. And, we must learn from the best of emerging trends outside of the orchestra field including the growth of online marketing and commerce, and a transformed definition of customer service. What are the skills, adaptive behaviors, trends, and resources that orchestra personnel must know about to be most effective in their work? What is available to us, no matter what the human or fiscal resources of our orchestra may be? It’s way beyond a cool brochure! This valuable resource list has been compiled for those unable to attend this seminar.
Download Emerging Trends in Orchestra Marketing Resource List 15.70 Kb