A new study on the impact of demographic trends
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This paper discusses the need for market research and explains the various surveys that can be performed by individual orchestras. The paper reviews some of the advantages of conducting market research and provides a methodology you can use to find out more about the market for your orchestra. A generic sample audience survey is included. By Jack McAuliffe, Vice President for Marketing, League of American Orchestras.
(Orchestra Leadership Academy Seminar)
We all know that the environment for orchestras is rapidly changing. And no area needs to change more rapidly than that of marketing, as we seek to identify and nurture new audiences while growing our relationships with those already engaged. Internal alignment is a necessity, to make certain that our marketing strategies are true reflections of the product we offer. And, we must learn from the best of emerging trends outside of the orchestra field including the growth of online marketing and commerce, and a transformed definition of customer service. What are the skills, adaptive behaviors, trends, and resources that orchestra personnel must know about to be most effective in their work? What is available to us, no matter what the human or fiscal resources of our orchestra may be? It’s way beyond a cool brochure! This valuable resource list has been compiled for those unable to attend this seminar.
Download Emerging Trends in Orchestra Marketing Resource List 15.70 Kb
In difficult economic times, a strong brand is no longer a luxury, or “nice-to-have” for cultural organizations—it’s a necessity
This reprint is excerpted from an article that originally appeared in The Voice of Chorus America, December 2008. By Brandon Walsh and Roger Sametz
Stay connected via e-mail discussion groups, courtesy of the League of American Orchestras. The groups serve as a platform to pose questions, seek advice, and broadcast information to a select group of people.
The
Quick Orchestra Facts provide interesting and insightful information and data
about the orchestra industry in the