Building the audience by lowering ticket prices fills the house!
A new study on the impact of demographic trends
This project seeks to uncover and pinpoint the deepest motivators, inhibitors, and other factors influencing attendance at classical orchestral concerts.
Download Audience Motivation Research Project
This report is a summary of the discussions, debates, questions, and suggestions that emerged from a series of Issue Forums convened by the League between September, 1992, and April, 1993. The League invited people who work directly with orchestras, as well as those who brought expertise from outside the orchestra field to form a National Task Force. Each member participated in at least one forum on one of the following issues: repertoire, leadership, education, volunteerism, concert presentation, cultural diversity, and the relationship of musicians and the orchestra institution. The report is not a handbook of solutions or recommendations, nor is it a policy paper. Rather, it is a workbook intended to encourage and facilitate discussions within individual orchestras and between orchestras and the communities they serve.
Members: $20 / Non-members: $25
Thomas V. Chema, executive director of Gateway Economic Development Corporation, identifies the impact an orchestra makes on its community. Includes responses by Nicky B. Carpenter, chairman of The Minnesota Orchestra, and Bud Lindstrand, chairman of the Oregon Symphony.
Stay connected via e-mail discussion groups, courtesy of the League of American Orchestras. The groups serve as a platform to pose questions, seek advice, and broadcast information to a select group of people.