Churn

  • Churn Revisited – Is Anyone Making Butter Yet?
    Last year at the League Conference in Denver a unique project involving nine major orchestras, in association with the international management consulting firm Oliver Wyman, presented research on the audience phenomenon known as Churn. The study confirmed that while orchestras are very successful in attracting large numbers of newcomers, they are not effectively converting them to long-term customers and supporters.  The Churn study identified various ways in which orchestras could improve retention of first-time attenders. One year later orchestras of varying sizes are beginning to take the findings and adapt them to their own products and markets. (Click here to learn more about Churn)
    Presentors: Jack McAuliffe, President, Engaged Audiences LLC; Kevin Giglinto, Vice President for marketing & Sales, Chicago Symphony Orchestra; Crystal Lohman Director of Patron Services and Marketing; Moderator: Russell Jones, Vice President for Marketing and Membership Development, League of American Orchestras

    Download the PowerPoint presentation from Conference:
    Churn Revisited (PPT)
       
  • Audience Growth, it’s not just good marketing!
    A presentation of the key findings of the Oliver Wyman Audience Churn Initiative with a discussion of the artistic and operational implications. (Click here to learn more about Churn)
    Presentors: Jack McAuliffe, President, Engaged Audiences LLC; Charlie Wade, Vice President for Marketing and Audience Engagement, Atlanta Symphony Orchestra; Kim Noltemy, Director of Sales, Marketing & Communications, Boston Symphony Orchestra; Moderator: Russell Jones, Vice President for Marketing and Membership Development, League of American Orchestras

    Download the PowerPoint presentation from Conference:
    Audience Growth, it’s not just good marketing! (PPT)