We’re getting closer every day to the 63rd Annual League Conference. Each day new and exciting sessions are being added to the agenda. Aside from the information you’ve been receiving from your constituent leaders about the constituency meeting topics, there are three new presentations have been added that are open to all League members.
(see complete description here)
Thursday, June 12
8:00-9:30 am OR
Friday, June 13
8:00-9:30 am
In partnership with the consulting firm Oliver Wyman, nine senior orchestra marketing professionals have partnered to study churn: the movement of subscribers and single ticket buyers in and out of the orchestra audience.
Not surprisingly, their data shows that while first-timers make up an important portion of our audiences, each year we lose far more than we keep. For the first time, however, through the unprecedented sharing of data and the expert analysis by Oliver Wyman, the team has been able to identify and quantify factors in the audience experience that impact churn.
Discover the significant impact churn has on most orchestras’ bottom lines. Learn how to better understand this phenomenon, minimize the impact of churn, and develop flexible strategies that will enable you to retain more of your new customers.
Friday, June 13
3:15-4:30 pm
As part of their electronic media consulting work with the League, Michael Bronson and Joe Kluger (formerly President and CEO of the Philadelphia Orchestra) will report on electronic media activities in US orchestras, based on their recent survey of electronic media activity in Group 1-8 orchestras.
Friday, June 13
4:45-6:00 pm
You are invited to hear José Antonio Abreu in a special session just for the League. Señor Abreu, the visionary behind El Sistema—Venezuela’s unique social movement built on a system of life-long investment in classical music—will discuss his vision and his challenge to us: What can our country and our orchestras learn from the achievements of El Sistema? And what can we do, now and in the future, to bring this miracle to our communities?