Constituency Liaison: Judith Kurnick
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Wednesday, June 16th

Meetings 1 & 2                   

1:30pm-3:30pm   

Spotlighting the Positive Story through Trends and Processes

You don’t have a new hall or flashy new music director… but you do have debt and budget cuts.  How do you break away from the bad news and garner positive coverage?  How do you make your orchestra’s activities newsworthy? And what warrants national attention?  In these two sessions we will look at the latest strategies, including how identifying national trends, collaborating/partnering with other orchestras and organizations, and educating the media can bring positive attention to your orchestra and our industry. 

TBD

Thursday, June 17th

Meeting 3

10:45am-11:45am   

Media Training for the PR Director:  Optimizing Communication

Have you ever seen, heard, or read your comments and winced with regret because it wasn’t exactly what you wanted to communicate?  Crystal Warwell Walker, Director of Communications at The Coca-Cola Company, will provide a one-hour media training session. The session will cover the use of the four C’s: engaging in the dominant coalition to influence decisions; sharing tried and true tips on clearly and consistently communicating your message; and guidance to ensure your executive management is properly prepared for media interaction. PowerPoint presentation.

Crystal Warwell Walker, director of communications, The Coca-Cola Company

Meeting 4

11:45am-12:45pm   

Digital Journalism: Dos and Don’ts 

You and/or your orchestra use Facebook, tweet, post on Flicker, and upload to your YouTube channel, but do you know how journalists and news outlets are using digital media? A distinguished panel of journalists and digital media pros will lead a discussion on how we can maximize these new tools to connect with them and to get coverage.

TBD

Friday, June 18th

Meeting 5

12:15pm-1:15pm   

Moving Forward: Collaborative PR Planning for 2010/11

You’ve taken in a good deal of information in the last two days, now what?  In this session we will brainstorm practical applications of what we’ve learned and hear colleagues’ ideas and plans for the future. 

TBD