The nature of consumer behavior is radically changing in the digital age, with orchestras having to compete with video games, Facebook, and a world of instant on-demand entertainment. No matter your resources, this seminar will ground you in the basics for understanding and leveraging the new reality, providing you with the strategies to think and work differently.

Faculty: John Thomas Dodson, music director, Adrian Symphony Orchestra and principal conductor, Toledo Ballet Theatre; Vince Ford, director of new media, New York Philharmonic; Doug McLennan, arts journalist and critic, founder and editor, ArtsJournal.com

Faculty Bios
Agenda

Orchestra Leadership Academy Seminars are made possible by generous grants from The Andrew W. Mellon Foundation, Argosy Foundation, MetLife Foundation, The Hearst Foundation, Inc., National Endowment for the Arts, Con Edison, The Bruno Walter Memorial Foundation, and Gabilan Foundation.