The aging of America promises seismic change in our society. Today Americans live longer than ever before, and live healthier, more productive lives after retirement.  By 2030, more than 70 million baby boomers, 28% of Americans, will be 65 or older.  How can we help the mature audience return to their musical “unfinished business” – enthusiasm for the classics, long set aside in favor of family and career – while building interest in, and loyalty to, our orchestras well beyond coming to concerts?

Faculty:  Kenneth Cole, associate director, National Guild for Community Arts Education; Jonathan McPhee, artistic director and conductor, Longwood Symphony Orchestra; Lisa M. Wong, M.D., president, Longwood Symphony Orchestra; Dr. Roy Ernst, founder, New Horizons Music

 Agenda

 Faculty Bios

Orchestra Leadership Academy Seminars are made possible by generous grants from The Andrew W. Mellon Foundation, Argosy Foundation, MetLife Foundation, The Hearst Foundation, Inc., National Endowment for the Arts, Con Edison, The Bruno Walter Memorial Foundation, and Gabilan Foundation.