|Session Date||Start Time||End Time||Additional Cost||Attachments|
|Tuesday, May 26, 2015||1:00 pm||6:00 pm||$345|
Download the materials for this seminar.
This seminar continues on Wednesday, May 27 from 8:00 am – 12:30 pm.
The American orchestra Patron Model was developed a decade ago by industry veterans David Snead and Paul Hogle in response to their epiphany that audiences are an orchestra’s economic engine while philanthropy is its primary revenue.
Now taught in collegiate settings at the undergraduate and graduate level, and seminars across America, Australia, and beyond, the Patron Growth seminar is updated for 2015 while remaining grounded in the Patron Model, an institutional alignment which anticipates the evolving needs of patrons at every stage of their relationship, from ticket-buyer to annual contributor; subscriber to legacy donor.
The updated curriculum tackles how executive, marketing, and fund development staffs are working more as if they are a single unit, rendering the traditional monikers of “marketing” and “development” insufficient.
Patron Growth, 2015 edition will teach attendees how to attract, incentivize, and earn a relationship with patrons; practical strategies for developing a robust patron base; constructive linkages between traditional marketing and development functions; assessment tools to evaluate underlying sales and fundraising; and the fundamentals to build patron loyalty and engagement.
Taught by seasoned practitioners, the seminar is as rich in concepts as it is pragmatic.
Faculty: Paul Hogle, executive vice president, Detroit Symphony Orchestra; David Snead, vice president of marketing, brand and customer experience, New York Philharmonic
This Pre-Conference seminar has been generously sponsored by DCM, Inc.
This seminar is made possible by generous grants from The Andrew W. Mellon Foundation and National Endowment for the Arts.