Better Together: Lessons in Loyalty, Collaboration, and Community from Philadelphia

Session Date Start Time End Time Attachments
Thursday, May 28, 2015 11:00 am 12:15 pm


You may know the buying and donating patterns for your own audience. But do you know how they engage  with the other arts organizations in your community? The extent to which you’re in competition with those organizations? The extent to which you could benefit by collaborating with them? Seventeen arts and cultural institutions in the Philadelphia area set out to find the answers to those very questions. The study they commissioned investigated the buying and donating behavior of nearly 1 million arts audience households over seven years, with interesting findings about community engagement and audience loyalty. Researchers profiled how loyal patrons were to each individual organization and tracked patterns of loyalty across the community.

In this session, you’ll:

  • Learn what orchestras can do to create and keep loyal supporters
  • Learn why orchestras should look to collaborate, not compete, with other arts organizations
  • Get to know your own audience better by looking at behavior patterns for patrons at different levels of loyalty across the community.

Speakers: John McInerney, Vice President of Marketing & Communications, Greater Philadelphia Cultural Alliance; Jill Robinson, President & CEO, TRG Arts

TRG Arts is generously sponsoring Better Together: Lessons in Loyalty Collaboration, and Community from Philadelphia.