Videos and Materials

Tuesday, May 26, 2015

Patron Growth, 2015 Edition: An Integrated Approach to Sales, Fundraising, and Loyalty (Two Day Seminar)

Session Date Start Time End Time Additional Cost Attachments
Tuesday, May 26, 2015 1:00 pm 6:00 pm $345

ROOM 11

This seminar continues on Wednesday, May 27 from 8:00 am – 12:30 pm

The American orchestra Patron Model was developed a decade ago by industry veterans David Snead and Paul Hogle in response to their epiphany that audiences are an orchestra’s economic engine while philanthropy is its primary revenue.

Now taught in collegiate settings at the undergraduate and graduate level, and seminars across America, Australia, and beyond, the Patron Growth seminar is updated for 2015 […]

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Seminar for New Executive Directors (Two Day Seminar)

Session Date Start Time End Time Additional Cost Attachments
Tuesday, May 26, 2015 1:00 pm 6:00 pm $345

ROOM 12

This seminar continues on Wednesday, May 27 from 8:00 am – 12:30 pm.

You’re a new executive director, in your first couple of years on the job. Not only are you navigating your way as the new CEO, but you are asked to be proficient in virtually every area of management, from fundraising and finance to board governance and human resources –and everything in between. This seminar offers an executive-level overview of the fundamentals of orchestra management […]

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Wednesday, May 27, 2015

Boards on Fire!

Session Date Start Time End Time Additional Cost Attachments
Wednesday, May 27, 2015 8:00 am 12:30 pm $225

ROOM 13

You need your board members to be strategic leaders, compelling ambassadors, and powerful fundraisers. Find out what obstacles are in their way, and how to remove them, in this highly interactive session. You will leave with concrete, practical solutions that don’t cost any money, and don’t require any more of your precious time […]

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Building a Culture that Values People, Place, and Purpose

Session Date Start Time End Time Additional Cost Attachments
Wednesday, May 27, 2015 8:00 am 12:30 pm $225

ROOM 14

In today’s changing environment, leaders must be adaptive and strategic thinkers, balancing long-term priorities while managing day-to-day concerns. Such times require that leaders act as agents of positive change, igniting creativity and innovation in their organizations. No matter what we do to put in place the best systems and thinking available to us, it is often the human factor that brings us up short. […]

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Opening Session (VIDEO)

Session Date Start Time End Time Attachments
Wednesday, May 27, 2015 1:30 pm 3:00 pm

Cleveland Public Auditorium- Music Hall

The question of relevance—how our orchestras can matter more in today’s world—burns in the minds of leaders across our field. During the opening plenary, we’ll consider how orchestras can employ the music we make to address community needs. A panel of government, business, community, and artistic leaders will share their perspectives on the priorities of the constituents and stakeholders they serve; how orchestras can help provide what the public values; and how we can develop relationships with the community that enable us to be involved in meaningful ways.

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Constituency Meetings

Session Date Start Time End Time
Wednesday, May 27, 2015 3:30 pm 5:15 pm

Every day during Conference you’ll gather together for stimulating meetings with those who best understand the challenges of your position: your peers. Whether you’re working at an orchestra as an executive director, board member, volunteer, staff, or musician, there is learning designed specifically for you.

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Thursday, May 28, 2015

Belief and Confidence: Creating an Environment in which Philanthropic Partnership Thrives

Session Date Start Time End Time Attachments
Thursday, May 28, 2015 8:45 am 10:00 am

ROOM 26C

Everyone—including board members, staff, musicians, and volunteers—has an important role to play in building and sustaining a strong philanthropic culture throughout an organization. Engaging all stakeholders in this process is critical in building the belief and confidence necessary for productive philanthropic partnerships. Leaders from various orchestras will share their strategies and successes in developing long-term, effective fundraising efforts.

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Building Bigger Pops Audiences

Session Date Start Time End Time Attachments
Thursday, May 28, 2015 8:45 am 10:00 am

ROOM 26A

Orchestras are challenged to align pops programming with rapidly changing tastes. Yet some orchestras are finding success with new formats, new genres, and innovative presentation elements. These approaches have been successful in growing the pops audience. Join our panel of artistic planners to discuss what can make a successful pops season.

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Developing and Sustaining High Impact Community Engagement Programs

Session Date Start Time End Time Attachments
Thursday, May 28, 2015 8:45 am 10:00 am

ROOM 25C

Music can serve as a powerful tool for addressing civic priorities. Yet effective community engagement practice requires orchestras to work in new ways—as artistic collaborators and facilitators of community creativity—and on long time horizons. This is true whether your orchestra is working with public schools, healthcare providers, community development corporations, tribal councils, or other agencies. When done right, these types of projects can enhance an orchestra’s artistic vibrancy, powerfully demonstrate relevance, and even unlock new streams of funding.

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Recruiting, Developing, and Retaining Talent

Session Date Start Time End Time Attachments
Thursday, May 28, 2015 8:45 am 10:00 am

ROOM 12

Recruitment, development, and retention of talented personnel—from trustees to executive and artistic directors to staff and volunteers—are key determinants of organizational success. Yet orchestras devote few resources to talent development, and many underestimate the costs of turnover. Discover strategies your orchestra can employ to improve its performance by developing and keeping good people.

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Unleashing the Power of Collaboration (VIDEO)

Session Date Start Time End Time Attachments
Thursday, May 28, 2015 8:45 am 10:00 am

ROOM 25AB

Teams in which all members strive toward a common goal are more successful. To that end, a number of orchestras are focusing on motivating musicians, artistic directors, staff, trustees, and volunteers to work together on an ongoing basis to secure their collective futures. Come hear from members of the Detroit Symphony Orchestra and The Cleveland Orchestra about what they have achieved thus far.

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Creating a Dream Board

Session Date Start Time End Time Attachments
Thursday, May 28, 2015 11:00 am 12:15 pm

ROOM 26C

Want to know how to recruit amazing leaders, retire others with grace, and get everyone on your board operating at a higher level? Join us to garner concrete tips for identifying, orienting, and sustaining extraordinary trustees. Count on specific help with diversifying your board and recruiting people in communities with limited resources.

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Diversity Progress Report: Learn from Your Peers

Session Date Start Time End Time Attachments
Thursday, May 28, 2015 11:00 am 12:15 pm

ROOM 26A

The League’s Diversity Work Group has been studying the factors that contribute to low diversity within American orchestras and developing strategies, tactics, and tools that orchestras can employ—independently and collectively—to begin to move the dial. Come hear what they are learning about how our field can move towards greater diversity.

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Driving Growth through Digital Innovation

Session Date Start Time End Time Attachments
Thursday, May 28, 2015 11:00 am 12:15 pm

ROOM 25AB

Around the world, cultural institutions are forging bold new paths in digital culture. Among the results are larger and often younger audiences, deeper audience engagement, new community relationships, new revenue, renewed program vitality, and landmark artistic projects. Join us as we unpack findings from a new study, Like, Link, Share: How Cultural Institutions are Embracing Digital Technology, which includes research on such organizations at the San Francisco Symphony, New York Philharmonic and the Detroit Symphony Orchestra. Lessons learned are relevant to orchestras of every size.

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Evaluating Impact

Session Date Start Time End Time Attachments
Thursday, May 28, 2015 11:00 am 12:30 pm

ROOM 25C

Sustaining and scaling community engagement and education programs supported by foundation and government funders requires not just delivering service but assessing outcomes. To do so well, data collection, evaluation, and reporting processes must be built into your programs from the beginning. In this session, we’ll explore what these activities require in terms of time, money, and expertise; how to integrate them into busy schedules and tight budgets; and why they are worth the investment. We’ll also identify where to turn for guidance and support.

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New Music for New Audiences: Connecting Ideas with Communities

Session Date Start Time End Time Attachments
Thursday, May 28, 2015 11:00 am 12:15 pm

ROOM 26B

Living composers can take us anywhere with their music. Giving voice to their visions on our stages is essential to the continued vitality of the art form. And, the creation and presentation of new music provides orchestras with authentic avenues for reaching new audiences and connecting with community. A panel of distinguished composers and administrators reflect on important aesthetic developments in American composition and how new work is playing an integral role in developing new audiences.

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League Luncheon and Annual Meeting (VIDEO)

Session Date Start Time End Time Additional Cost Attachments
Thursday, May 28, 2015 12:30 pm 1:45 pm $15

Join us for the League Luncheon and Annual Meeting which will include an address by President and CEO Jesse Rosen, the presentation of the Gold Baton and Helen M. Thompson awards, and a spotlight showcase by American Idol Season 6 Finalist Melinda Doolittle.

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Constituency Meetings

Session Date Start Time End Time
Thursday, May 28, 2015 2:00 pm 4:30 pm

Every day during Conference you’ll gather together for stimulating meetings with those who best understand the challenges of your position: your peers. Whether you’re working at an orchestra as an executive director, board member, volunteer, staff, or musician, there is learning designed specifically for you.

Full session description »

Friday, May 29, 2015

Check This Out: Innovations from Across the Field

Session Date Start Time End Time Attachments
Friday, May 29, 2015 8:45 am 10:00 am

ROOM 25AB

Come hear snapshot presentations on innovative projects that you may replicate or adapt for your organization. This session will introduce you to work across multiple strands of orchestral endeavors, from audience building and artistic projects, to development and marketing, education and community engagement, and technology.

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How Well Financed is Your Orchestra?

Session Date Start Time End Time Attachments
Friday, May 29, 2015 8:45 am 10:00 am

ROOM 24

Orchestras that are properly capitalized have the cash to do what they want to do when they want to do it. This session, led by Susan Nelson of TDC, will help you know where you stand; recognize whether you are undercapitalized or have a business model problem; conduct an honest appraisal of your bottom line; and understand your orchestra’s financial challenges more fully.

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Making Music that Matters

Session Date Start Time End Time Attachments
Friday, May 29, 2015 8:45 am 10:00 am

ROOM 26B

The creation and presentation of great music is central to orchestras’ work. We are driven to share this music with others because we have experienced its transformative power. Yet to many Americans, our music seems irrelevant. Can the artistic choices we make—about what music to create and perform, when and where to play, and for and with whom—change their minds? Across the country […]

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The Public Benefits and Value of Arts & Culture

Session Date Start Time End Time Attachments
Friday, May 29, 2015 8:45 am 10:00 am

ROOM 25C

In 2014, Cuyahoga Arts & Culture, Northeastern Ohio’s public arts agency, commissioned a study of the public benefits of arts and culture. Public funding for the arts depends on a broad recognition of a positive return on public investment. Not surprisingly, the research found that the arts and culture do generate substantial public benefits. It also found, though, that public value is […]

Full session description »

Constituency Meetings

Session Date Start Time End Time
Friday, May 29, 2015 11:00 am 12:30 pm

Every day during Conference you’ll gather together for stimulating meetings with those who best understand the challenges of your position: your peers. Whether you’re working at an orchestra as an executive director, board member, volunteer, staff, or musician, there is learning designed specifically for you.

Full session description »

Closing Session (VIDEO)

Session Date Start Time End Time Attachments
Friday, May 29, 2015 2:00 pm 3:15 pm

A quiet revolution has been underway for over a decade as orchestras experiment with ways to create deeper connections with communities. This mostly happens at periphery of our work, carried out by soloists, small ensembles or teaching artists, rather than the full orchestra. Now it’s time to connect what we’re learning by listening to our partners and answering their needs back to our core passion and strength—live symphonic performances that matter deeply to everyone in the room, including community members who normally do not attend.

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