Orchestra Lab: The Spring For Music Experiment (VIDEO)

Session Date Start Time End Time
Friday, June 6, 2014 11:15 am 12:30 pm

How can we have inventive, challenging programs that build audience interest and investment in local markets?  Spring For Music (S4M,) the closest thing America has had to a national orchestra festival, presented 25 concerts, by 23 orchestras in annual week-long festivals in Carnegie Hall from 2011 – 2014. S4M became a how-to laboratory for building community to support artistically adventurous work. So what was learned from this experiment?

  • how unusual programming affects critical reception and audience interest
  • the kind of audience you get when you price every seat in the house at $25
  • how some orchestras successfully built their Carnegie Hall appearances as a season-long vehicle to build community and support at home

Akustiks generously sponsored this elective.

Daniel J. Hart, executive director, Buffalo Philharmonic Orchestra; Kathleen Carroll, president and CEO, Toledo Symphony; Thomas W. Morris, artistic director, Ojai Music Festival; James R. Oestreich, former classical music editor, and currently writing for the New York Times; Jesse Rosen, president and CEO, League of American Orchestras