Check This Out #2: Audience Engagement, Development, and Marketing Innovations

Session Date Start Time End Time Attachments
Thursday, June 5, 2014 11:15 am 12:30 pm

Check this Out is a fast-paced opportunity for those attending conference to get a quick snapshot of exciting work happening in a number of organizations. Each presentation will be approximately 6 to 8 minutes in length, allowing for several different presentations in a short time-frame. This session will introduce work in the areas of audience development and in marketing and development innovations which have potential for replication and learning by the field at large.  The goal of this session is to shine a light on innovative projects and ideas which are applicable and/or replicable for other organizations.

Presenters & Projects in this order:

Laura Soldati, director of public relations and Alyssa Porambo, public relations coordinator, Baltimore Symphony Orchestra, Top Fives, Quizzes, and Listicles: Exploring New Ways to Tell Your Story, Presenters

Philip Koester, vice president for sales and marketing, Chicago Symphony Orchestra, Sounds and Stories

Brenda Nienhouse, executive director and Eckart Preu, music director, Spokane Symphony, Contemporary Programming/Attracting New Audiences

Robert Massey, chief executive officer, Orchestra Iowa, Opus Concert Café

Anne DeVivo DeMesa, director of major and planned gifts and Brittany Lavalleur, manager of individual giving, New Jersey Symphony Orchestra, The Centennial Legacy Challenge

Robert Stickler, president and executive director, Charlotte Symphony Orchestra, Symphony Yes:  Expanding the Charlotte SymphonyOrchestra family

Michelle Winters, director of marketing and public relations, OKC Philharmonic, Overture: Friends of the OKC Philharmonic

Renée Huang, director of public relations, Utah Symphony | Utah Opera, Digital Scavenger Hunt and Outside-the-box Press Conference

Read descriptions of projects