Videos and Materials

Wednesday, June 4, 2014

Concert Formats, Revisited

Session Date Start Time End Time Attachments
Wednesday, June 4, 2014 8:00 am 12:30 pm

Musical tastes are constantly changing, as are the ways audiences prefer to experience concerts. Join us to take stock of the array of concert format experiments underway at orchestras today – and what it means to assess the impact of these programs. We’ll explore the role of capturing audience feedback in an artistically driven organization, […]

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Getting More Out of Individual Giving

Session Date Start Time End Time Attachments
Wednesday, June 4, 2014 8:00 am 12:30 pm

Fundraising today is challenging as ever. And while we have seen a shrinking base among institutional and corporate giving for cultural organizations, the good news is that there is real opportunity for growth in individual giving. Organizations that are able to make the essential transition from institutional to individual giving will do well. This session […]

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Reaching Your Board’s Full Potential

Session Date Start Time End Time Attachments
Wednesday, June 4, 2014 8:00 am 12:30 pm

Successful organizations are built on a strong governance foundation. It’s easy to get lost in the weeds, resulting in inertia. By focusing on what’s truly important – a board’s fiduciary, strategic, and generative work – your board members can take their governing and the orchestra to the next level. Join us for this half-day seminar, […]

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Constituency Meetings

Session Date Start Time End Time
Wednesday, June 4, 2014 1:30 pm 3:15 pm

Every day during Conference you’ll gather together for stimulating meetings with those who best understand the challenges of your position: your peers. Whether you’re working at an orchestra as an executive director, board member, volunteer, staff, or musician, there is learning designed specifically for you. All agendas will be accessible via the Conference mobile site, […]

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Opening Session (VIDEO)

Session Date Start Time End Time Attachments
Wednesday, June 4, 2014 3:45 pm 5:15 pm

The Opening Session will feature a keynote address from Claire Chase, a multi-track work by Gabriel Prokofiev featuring Prokofiev as DJ and Joshua Roman as cellist, and a performance by the Seattle Youth Symphony Orchestra.

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Thursday, June 5, 2014

Acting Up: Urgent Civic Priorities (VIDEO)

Session Date Start Time End Time Attachments
Thursday, June 5, 2014 9:00 am 10:15 am

Unlock your orchestra’s untapped potential to address the most pressing civic challenges and opportunities in your community. Explore how organizations like yours are finding the resources and courage to use the power of music to respond to public priorities like homelessness, hunger, our returning vets, and other issues that matter so much. Attendees will walk […]

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Check This Out #1: Artistic, Education, and Technology Innovations

Session Date Start Time End Time Attachments
Thursday, June 5, 2014 9:00 am 10:15 am

Check This Out is a fast-paced opportunity for those attending conference to get a quick snapshot of exciting work happening in a number of organizations. Each presentation will be approximately 6 to 8 minutes in length, allowing for several different presentations in a short time-frame. This session will introduce work in the areas of artistic […]

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Looking Forward – Acting Now

Session Date Start Time End Time Attachments
Thursday, June 5, 2014 9:00 am 10:15 am

Longitudinal data from ten large orchestras in the Patron Growth Initiative revealed that just 10% of households accounted for almost 80% of patron-generated revenue over the seven-year FY05-11 period—and the 65+ age segment accounted for two-thirds of that revenue. These sobering statistics are compounded by rapidly shifting buying patterns and the potential reality of a […]

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Taking Measure in the Age of Social Media (VIDEO)

Session Date Start Time End Time Attachments
Thursday, June 5, 2014 9:00 am 10:15 am

This session looks at real-world next generation strategies for using social media and community data to understand and adapt to what your communities want. Most of the ways we have been measuring the impact of the arts are ineffective, but now we have a much more effective tool. You can look at social media as […]

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Achieving Impact: Funders’ New Expectations (VIDEO)

Session Date Start Time End Time Attachments
Thursday, June 5, 2014 11:15 am 12:30 pm

Today’s funding landscape requires us to artfully and effectively communicate our impact in new and meaningful ways. To attract the funders of tomorrow, we will need to speak to the issues that are important to a new generation, and demonstrate how we address community needs. Attendees will walk away with: 1) an overview of the […]

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Check This Out #2: Audience Engagement, Development, and Marketing Innovations

Session Date Start Time End Time Attachments
Thursday, June 5, 2014 11:15 am 12:30 pm

Check this Out is a fast-paced opportunity for those attending conference to get a quick snapshot of exciting work happening in a number of organizations. Each presentation will be approximately 6 to 8 minutes in length, allowing for several different presentations in a short time-frame. This session will introduce work in the areas of audience […]

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Collaborating with Asian Communities

Session Date Start Time End Time Attachments
Thursday, June 5, 2014 11:15 am 12:30 pm

Seattle’s strong Asian presence is borne out by its geography. It is as close to Tokyo as it is to London. Immigrants from across the Pacific Ocean have been a part of this city from the very beginning, and today they, and their descendants, comprise 15% of the region’s population. This session will explore approaches […]

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Mind the (Generation and Diversity) Gap! (VIDEO)

Session Date Start Time End Time Attachments
Thursday, June 5, 2014 11:15 am 12:30 pm

Whether you are a 20-something or a 70-something, you need to build the skills to put in motion the cultural and organizational adaptations required in our rapidly-changing country. Attendees will walk away with: 1) communication skills that can create more opportunities to draw talent close and help make your orchestra’s public value more evident; 2) […]

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Constituency Meetings

Session Date Start Time End Time
Thursday, June 5, 2014 2:00 pm 4:00 pm

Every day during Conference you’ll gather together for stimulating meetings with those who best understand the challenges of your position: your peers. Whether you’re working at an orchestra as an executive director, board member, volunteer, staff, or musician, there is learning designed specifically for you. All agendas will be accessible via the Conference mobile site, […]

Full session description »

Friday, June 6, 2014

Constituency Meetings

Session Date Start Time End Time
Friday, June 6, 2014 8:00 am 10:00 am

Every day during Conference you’ll gather together for stimulating meetings with those who best understand the challenges of your position: your peers. Whether you’re working at an orchestra as an executive director, board member, volunteer, staff, or musician, there is learning designed specifically for you. All agendas will be accessible via the Conference mobile site, […]

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Get a Grip on the New Music Education Ecosystem (VIDEO)

Session Date Start Time End Time Attachments
Friday, June 6, 2014 11:15 am 12:30 pm

The time for simply lamenting the end to public music education’s heyday is over (It’s been at least 40 years!). There’s real strength and power to what arts education is accomplishing in our nation’s schools. But it is, in fact, accessible to too few students. Learn how orchestras can take action, both through programmatic work […]

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Grassroots Fundraising: Partnerships between Volunteers and Development

Session Date Start Time End Time Attachments
Friday, June 6, 2014 11:15 am 12:30 pm

Volunteers, working in partnership with development staff, can make important contributions to your orchestra’s contributed revenue. At this session we will explore ways to create and sustain productive partnerships. Whether in a large or small orchestra, healthy, professional relationships between these two groups can create a symbiotic relationship that is a win-win for all involved. […]

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Orchestra Lab: The Spring For Music Experiment (VIDEO)

Session Date Start Time End Time
Friday, June 6, 2014 11:15 am 12:30 pm

How can we have inventive, challenging programs that build audience interest and investment in local markets?  Spring For Music (S4M,) the closest thing America has had to a national orchestra festival, presented 25 concerts, by 23 orchestras in annual week-long festivals in Carnegie Hall from 2011 – 2014. S4M became a how-to laboratory for building […]

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Play On! Learning from Passionate Amateurs

Session Date Start Time End Time Attachments
Friday, June 6, 2014 11:15 am 12:30 pm

The “professional/amateur” (pro/am) movement is growing. Boomers, in particular, are eager to pick up their musical instruments, practice, get into the best shape they can, and make music. And, if they can make music with coaching from orchestra musicians, all the better! Attendees will walk away with: 1) details about successful pro/am programs in orchestras; […]

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Closing Session (VIDEO)

Session Date Start Time End Time Attachments
Friday, June 6, 2014 2:00 pm 3:45 pm

The Closing Session features a keynote address from Alan Brown and a presentation of “Potlatch Symphony.”

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