Electives

Thursday, June 5, 2014

A New Generation of Musicians: What Does it Mean for Orchestras?

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Thursday, June 5, 2014 9:00 am 10:15 am

Musicians inside and outside orchestras are redefining their roles, pursuing new creative and organizational paths. What is the opportunity for orchestras? What can orchestras learn from these musicians? What changes in practice should orchestras make? Claire Chase, flute player; founder and executive director, ICE; Alan Fletcher, president and CEO, Aspen Music Festival and School; Joshua […]

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Acting Up: Urgent Civic Priorities (VIDEO)

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Thursday, June 5, 2014 9:00 am 10:15 am

Unlock your orchestra’s untapped potential to address the most pressing civic challenges and opportunities in your community. Explore how organizations like yours are finding the resources and courage to use the power of music to respond to public priorities like homelessness, hunger, our returning vets, and other issues that matter so much. Attendees will walk […]

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Boards on Fire! Inspiring Trustees to Raise Money Joyfully

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Thursday, June 5, 2014 9:00 am 10:15 am

Your board members love your orchestra, but they sometimes struggle when it comes to fundraising. Find out how to remove the barriers that keep them from being compelling ambassadors and powerful fundraisers in this fun but practical session. You’ll leave with specific no-cost steps you can take immediately to shift their attitudes and actions. Susan Howlett, […]

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Check This Out #1: Artistic, Education, and Technology Innovations

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Thursday, June 5, 2014 9:00 am 10:15 am

Check This Out is a fast-paced opportunity for those attending conference to get a quick snapshot of exciting work happening in a number of organizations. Each presentation will be approximately 6 to 8 minutes in length, allowing for several different presentations in a short time-frame. This session will introduce work in the areas of artistic […]

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Looking Forward – Acting Now

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Thursday, June 5, 2014 9:00 am 10:15 am

Longitudinal data from ten large orchestras in the Patron Growth Initiative revealed that just 10% of households accounted for almost 80% of patron-generated revenue over the seven-year FY05-11 period—and the 65+ age segment accounted for two-thirds of that revenue. These sobering statistics are compounded by rapidly shifting buying patterns and the potential reality of a […]

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Taking Measure in the Age of Social Media (VIDEO)

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Thursday, June 5, 2014 9:00 am 10:15 am

This session looks at real-world next generation strategies for using social media and community data to understand and adapt to what your communities want. Most of the ways we have been measuring the impact of the arts are ineffective, but now we have a much more effective tool. You can look at social media as […]

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Achieving Impact: Funders’ New Expectations (VIDEO)

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Thursday, June 5, 2014 11:15 am 12:30 pm

Today’s funding landscape requires us to artfully and effectively communicate our impact in new and meaningful ways. To attract the funders of tomorrow, we will need to speak to the issues that are important to a new generation, and demonstrate how we address community needs. Attendees will walk away with: 1) an overview of the […]

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Check This Out #2: Audience Engagement, Development, and Marketing Innovations

Session Date Start Time End Time Attachments
Thursday, June 5, 2014 11:15 am 12:30 pm

Check this Out is a fast-paced opportunity for those attending conference to get a quick snapshot of exciting work happening in a number of organizations. Each presentation will be approximately 6 to 8 minutes in length, allowing for several different presentations in a short time-frame. This session will introduce work in the areas of audience […]

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Collaborating with Asian Communities

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Thursday, June 5, 2014 11:15 am 12:30 pm

Seattle’s strong Asian presence is borne out by its geography. It is as close to Tokyo as it is to London. Immigrants from across the Pacific Ocean have been a part of this city from the very beginning, and today they, and their descendants, comprise 15% of the region’s population. This session will explore approaches […]

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Exploding and Exploring the New, New Music Landscape

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Thursday, June 5, 2014 11:15 am 12:30 pm

You might not come from the land of Kurt Cobain or Jimi Hendrix, but there are plenty of exciting options for you to take back home that may never have occurred to you! Learn more about the Seattle Symphony’s wide-ranging artistic partnerships and what they might suggest for your orchestra. Attendees will walk away with: […]

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Learning from our Colleagues Abroad

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Thursday, June 5, 2014 11:15 am 12:30 pm

What are the leading trends in the U.K., in Australia, and on the European mainland? What are the driving priorities for orchestras among our international colleagues? What are some of the key differences among the U.S., European, and Asian orchestra communities? Resources: The State of British Orchestras, produced by the Association of British Orchestras. Association […]

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Mind the (Generation and Diversity) Gap! (VIDEO)

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Thursday, June 5, 2014 11:15 am 12:30 pm

Whether you are a 20-something or a 70-something, you need to build the skills to put in motion the cultural and organizational adaptations required in our rapidly-changing country. Attendees will walk away with: 1) communication skills that can create more opportunities to draw talent close and help make your orchestra’s public value more evident; 2) […]

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Telling Stories and Changing Perceptions

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Thursday, June 5, 2014 11:15 am 12:30 pm

Our orchestras’ abilities to tell their stories effectively is key to helping the general public understand who we are, the impact we make, and how we are adapting to reflect the values of our community. It’s not just about the concerts any more, but about telling the bigger story. Attendees will walk away with a […]

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Friday, June 6, 2014

Digital Connect: New Opportunities for Orchestras

Session Date Start Time End Time
Friday, June 6, 2014 11:15 am 12:30 pm

This session will look at examples of new ways to think about story-telling and suggest opportunities for orchestras of every size. “Big Advertising” understands that selling today is all about story-telling, and they’re good at it. Name brands are creating high-quality magazines and slick videos. New media ventures quickly attract millions of users by understanding […]

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Get a Grip on the New Music Education Ecosystem (VIDEO)

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Friday, June 6, 2014 11:15 am 12:30 pm

The time for simply lamenting the end to public music education’s heyday is over (It’s been at least 40 years!). There’s real strength and power to what arts education is accomplishing in our nation’s schools. But it is, in fact, accessible to too few students. Learn how orchestras can take action, both through programmatic work […]

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Grassroots Fundraising: Partnerships between Volunteers and Development

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Friday, June 6, 2014 11:15 am 12:30 pm

Volunteers, working in partnership with development staff, can make important contributions to your orchestra’s contributed revenue. At this session we will explore ways to create and sustain productive partnerships. Whether in a large or small orchestra, healthy, professional relationships between these two groups can create a symbiotic relationship that is a win-win for all involved. […]

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New Habits for New Times

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Friday, June 6, 2014 11:15 am 12:30 pm

What organizational, musical, and social habits are keeping your orchestra from innovating and attracting new audiences? This interactive session will invite participants to re-imagine their orchestras without the restrictions that unintentionally create barriers and detract new audiences. Made possible by the generous support of American Express Foundation. Caleb Bailey, orchestra manager, Lincoln’s Symphony Orchestra; Jennifer Barton, […]

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Orchestra Lab: The Spring For Music Experiment (VIDEO)

Session Date Start Time End Time
Friday, June 6, 2014 11:15 am 12:30 pm

How can we have inventive, challenging programs that build audience interest and investment in local markets?  Spring For Music (S4M,) the closest thing America has had to a national orchestra festival, presented 25 concerts, by 23 orchestras in annual week-long festivals in Carnegie Hall from 2011 – 2014. S4M became a how-to laboratory for building […]

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Play On! Learning from Passionate Amateurs

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Friday, June 6, 2014 11:15 am 12:30 pm

The “professional/amateur” (pro/am) movement is growing. Boomers, in particular, are eager to pick up their musical instruments, practice, get into the best shape they can, and make music. And, if they can make music with coaching from orchestra musicians, all the better! Attendees will walk away with: 1) details about successful pro/am programs in orchestras; […]

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Seattle Symphony Sonic Evolution Rehearsal

Session Date Start Time End Time
Friday, June 6, 2014 11:15 am 12:30 pm

Come enjoy a portion of the Seattle Symphony’s rehearsal for its June 6 Sonic Evolution concert. This concert will feature three world premieres by Luis Tinoco, Du Yun, and Gabriel Prokofiev, inspired by Seattle icons Bill Frisell, Ray Charles, and Sir Mix-A-Lot. Sir Mix-A-Lot and Seattle-based band Pickwick will also perform.  

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