Engaging College Students in Classical Music

Session Date Start Time End Time Attachments
Wednesday, June 19, 2013 09:00 am 10:15 am

Young adults in college represent a critical segment of the future audience for classical music. The musical experiences they have during these formative years lay the groundwork for a lifetime of musical involvement. What programming and engagement strategies might orchestras use to better reach college students? Learn from new research funded by The Andrew W. Mellon Foundation. Our discussion will highlight exemplary practices in student engagement, and explore ticketing, marketing, and programming strategies that are likely to surmount the many barriers that stand between college students and a deeper relationship with classical music.

Alan Brown, principal, WolfBrown Associates;  Joe Clifford, audience engagement director, Hopkins Center for the Arts Dartmouth College;  Hollis Headrick, principal, Arts and Cultural Strategies