Design Thinking: The Art of Being Customer-Focused

Taking a cue from businesses like Continuum and IDEO, organizations of all kinds are prioritizing customer satisfaction as a necessity to insure future viability. Orchestras have lots to learn around this practice, including developing quick, inexpensive experiments that let them prototype new experiences that increase customer loyalty. Come prepared to roll up your sleeves, use a different side of your brain, and try something new.

Dan Buchner, director, Innovation, The Center for Creative Leadership; former vice president of organizational innovation, Continuum