Videos/Downloads

Plenary: Red Alert! (video and materials)
Plenary: Creating an Environment for Innovation (video and materials)
Plenary: Orchestras on the Airwaves: A Hopeful Trajectory (audio) 
Session: Churning Butter Into Gold (audio and materials)
Toolbox: Public Value and Perception: Your Messaging Tool Kit (video)
Toolbox: The Art & Science of Ticket Pricing (video)
Toolbox: Creating a Passionate Environment for New Music (video)
Toolbox: Lessons from El Sistema (video)
Perspective: Creativity in American Orchestras: Exploring the Outer Boundaries (video)
Toolbox: Where Mission and Money Meet (video)
Awards booklet (Awards presented at Conference 2011 (pdf)

 

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Plenary: Red Alert!

 

 

See details of Plenary>>

Download pdfs:

pdf Read the text from Jesse Rosen's speech

pdf Susan Nelson presentation

Listen and Watch Nelson audio and PowerPoint presentation on YouTube >>

pdf Steve Wolff presentation



Opening Plenary: Creating an Environment for Innovation

 

See Opening Plenary schedule/program details >>

Download speeches:

pdf Deborah Borda

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Opening Plenary (intro video)

 

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Opening Plenary (closing video) 





Plenary: Orchestras on the Airwaves: A Hopeful Trajectory

In this lively three-part session, hosted by American Public Media, we’ll spotlight  the opportunities for orchestras to get on the air locally, nationally, and internationally, and to partner with their local radio affiliates in new ways that benefit their communities. Brian Newhouse and Fred Child host the session, complete with live music and success stories that you can put to work in your town. 

Listen on YouTube
part 1 >>
part 2 >>
part 3 >> 

See full schedule/details >>


Churning Butter Into Gold

Listen on YouTube >>

pdf View a pdf of the PowerPoint presentation

Inspired by the findings of the Audience Growth Initiative (Churn Study), marketing and development directors from nine orchestras undertook a follow-up Patron Growth Initiative with Prescott & Associates to tackle the more complex issue of building sustainable support, factoring in both attendance and donations — thus helping orchestras grow total lifetime value. Kate Prescott will present the findings and recommendations of the yearlong effort that included data mining (on a database of 545,000 concertgoers and donors), qualitative, and quantitative research.  Her presentation will be followed by remarks from participating marketing and development directors on strategies they are pursuing as a result of the Initiative.

Kevin Giglinto, vice president for marketing and sales, Chicago Symphony Orchestra; Judith Helf, director of individual giving, New York Philharmonic; Shana Mathur, vice president, marketing and communications, Los Angeles Philharmonic; Kate Prescott, president, Prescott & Associates

Facilitator: Jack McAuliffe, president, Engaged Audiences LLC

Public Value and Perception: Your Messaging Tool Kit

 



Orchestras, and all nonprofits, are under increased pressure to make the case for their nonprofit, tax-exempt, status. We must both do strong work for our communities, and communicate about it more effectively, in order to "make the case" to civic leaders and others who make a difference around policy decisions. Learn about the League's new tool kit and how it can help you in your own community.

Charles Grode, vice president for the Institute of Learning, Access, and Training, Chicago Symphony Orchestra; Jonathan Katz, CEO, National Assembly of State Arts Agencies; Alan Jordan, executive director, Vermont Symphony Orchestra

Moderators: Judith Kurnick, vice president for strategic communications, League of American Orchestras; Heather Noonan, vice president for advocacy, League of American Orchestras

The Art & Science of Ticket Pricing

 

 

Ding, ding, ding!  In this corner we have the belief that dropping ticket prices grows audience participation and loyalty… in the other corner, a slow but steady diet of step-wise growth is the way to go with ticket pricing and donor contributions. Hear the two sides battle it out – what’s working, what’s not, and what are the lessons about the art & science of ticket pricing that you can apply to your orchestra.

Jon Limbacher, vice president and COO, The Saint Paul Chamber Orchestra; Jack McAuliffe, president, Engaged Audiences LLC

Moderator: Russell Jones, vice president for marketing and membership development, League of American Orchestras

Creating a Passionate Environment for New Music

 

*Please note: the question and answer portion at the end of this session was edited out due to poor sound quality

The Twin Cities are a hub for new music in our country. How did this community become known for this commitment – what happened? Join the panel for a discussion on how this Minnesota community – and others across the country – are going beyond the music to extend their reach and build relationships that generate buzz around, curiosity for, and a lasting commitment to new music. Find out what strategies are working and how they can translate to deepen your community’s commitment to living composers and their music.

John Nuechterlein, president and CEO, American Composers Forum; Stephen Paulus, composer; Jesse Rosen, president and CEO, League of American Orchestras

Moderator: Katy Tucker, associate director of promotion, G. Schirmer, Inc. and Associated Music Publishers

Sponsored by Music Publishers Association of the United States

Lessons from El Sistema

 

 

*Please note: the question and answer portion at the end of this session was edited out due to poor sound quality

The El Sistema movement continues to capture our national attention. With 2-3 years of work under our belts, what's happening? What have we learned?

Gretchen Nielsen, director of educational initiatives, Los Angeles Philharmonic Association; Dalouge Smith, president & CEO, San Diego Youth Symphony & Conservatory; Katie Wyatt, executive director, KidZNotes

Moderator: Jessica Balboni, director, Orchestra Leadership Academy, League of American Orchestras .



Creativity in American Orchestras: Exploring the Outer Boundaries

 

*Please note: the question and answer portion at the end of this session was edited out due to poor sound quality 

The repertoire and performance formats being presented in orchestras are drawing on an ever wider palate of artistic impulses, musical genres, and community influences. This session will explore the new opportunities for creativity available to orchestras.

Howard Herring, president and CEO, New World Symphony; Demarre McGill, principal flute, San Diego Symphony; incoming principal flute, Seattle Symphony; co-founder and artistic director, Art of Élan; Stanley Romanstein, president, Atlanta Symphony; Jesse Rosen, president and CEO, League of American Orchestras; Limor Tomer, general manager of concerts & lectures, The Metropolitan Museum of Art

Moderator: Ara Guzelimian, provost and dean, The Juilliard School


Where Mission and Money Meet




*Please note: the question and answer portion at the end of this session was edited out due to poor sound quality 

It's oh-so-easy to allow financial constraints to drive institutional decision-making. This session will focus on creating alignment between the orchestra's mission and the financial realities within which it functions.

Deborah Rutter, president, Chicago Symphony Orchestra; Ed Sermier, director, national customized services, Nonprofit Finance Fund