Marketing profiles OH

Sherri Prentiss

Marketing Director
Cincinnati Symphony Orchestra
Cincinnati, Ohio
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Years in current position: 1
Years in the field: 9

Majors:
Communications/Advertising, Sociology

Career Path:
Marketing Director, Madison (WI) Symphony Orchestra
Marketing Communications Specialist, UW Credit Union
Senior Account Executive, Wood Communications Group (PR firm)
Advertising Teaching Assistant, University of Wisconsin-Madison
Account Coordinator, Foote, Cone & Belding Direct (ad agency)

What are the most surprising, interesting or challenging aspects of your day-to-day work?
Challenging: Marketing the schedule of a full-time orchestra—each concert deserves some attention, but some require more. You need to prioritize. There are no weekends off. Interesting: The opportunity to see it all come together onstage.

What inspired you to work for an orchestra?
An opportunity to combine my training (marketing) with something I’m passionate about (the arts, and music in particular).

What advice would you offer to someone considering the orchestra field?
Get an internship at a local arts organization before deciding if it’s something you’d like to pursue as a career.

Any other advice?
Be prepared for hard work for less pay than your for-profit colleagues.