Public Value Toolkit
Building Public Support: A ToolKit for Orchestras
Concertgoers, funders, and governments are all making tough choices about how to allocate scarce resources. Economic impact arguments are not enough and are not unique to the arts. And while artistic excellence is fundamental to our work, it is no longer sufficient to generate widespread community support. At a time when the public expects nonprofits to meet basic human needs, orchestras must demonstrate that they are relevant and accessible to the broadest cross-section of their communities. The stakes have never been higher for America’s nonprofit orchestras to effectively convey their public value.
Today’s philanthropic and public decision-makers want to see and understand orchestras’ impact on local communities and their citizens from all walks of life. The resources in this Toolkit will help orchestras to meet this critical public value communications challenge. They are presented in three chapters:
1. Understanding the Public Value Challenge
2. Assessing Your Impact
3. Effectively Communicating Your Public Value
The Toolkit provides four key resources
1 A PowerPoint presentation for your use that lays out the challenge.
2. A public value message framework.
3. A mapping approach that visually communicates orchestras' public value.
4. A sample op-ed column
Click here for a downloadable version of the Messaging Framework for Orchestras
Access the Toolkit in the Resources area at League360.org,
or click here >>. Login is required (your Hub username and password).
If you need assistance, please contact member services at 212 262 5161.